The House agency is an internal or external structure to the company.
It is responsible for overseeing and coordinating all of a company's communication activities.
In practice, it is essentially an advertising agency owned by an advertiser.
How a house agency works
In a house agency there is an internal team that works for a brand focusing on advertising and marketing their own product or service.
The agency is responsible for all of the marketing and advertising activities of a brand, including:
- Account management;
- Implementation of advertising campaigns;
- Creation of assets;
- Brand management;
- Efficient communication;
- Content marketing;
- Digital marketing;
- Direct marketing;
- Social media marketing.
The in-house agency offers a strong and efficient team, capable of handling the various tasks assigned in a professional manner.
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