What is an advertorial?

The advertorial is a newspaper print advertisement.

It is a type of advertising where the message being conveyed is laid out in a newspaper with an editorial style that reflects the medium or vehicle hosting it.

When deciding to run an advertorial, it is important to declare the advertising content, so as to distinguish it from a normal editorial article.

The purpose of an advertorial, therefore, is to tell the story of a brand to gain more visibility with the public.

How to Write an Effective Advertorial

When designing an advertorial, it is important to study everything in detail to ensure that the reader perceives the message as true and reliable.

Its strength lies in the use of storytelling, which means telling stories about the product and the latest news related to the brand.

It provides informative and useful content to capture the audience's attention and create significant added value.

In fact, in the consumer's mind, this type of advertising generates the desire to learn more about the company and its products, thanks mainly to the useful information, enjoyable tales, and interesting stories written in its articles.

To write a good advertorial it is necessary to respect certain points that will be effective when you go to publish your advertisement:

• Focus on your target audience: the article must take into account the interests, needs, and desires of your reference target;
• Use simple and compelling language: the language of an advertorial should be clear, simple, and compelling. A good strategy can be to interview entrepreneurs and employees, organize field visits, and carefully study the material at your disposal so as to deeply understand the company and its peculiarities;
• Post photographs: in order to attract the customer's attention not only by reading the article but also with a visual impact. It is important to focus on shots coming directly from the company so that readers will reward the 

authenticity of the communication;

Provide many interesting pieces of news: at the center of communication is not the brand but the news. It's important to identify which information might be interesting for the readers.

In conclusion, therefore, to write an effective advertorial, one must have a thorough knowledge of the product to be showcased, the target audience to address, and the goal to achieve at the end of the advertising.