Affiliate marketing is a commercial agreement between a company that wants to sell its product/service (advertiser) and a person who promotes the advertiser's product (affiliate).
Between these two parties there is a third element, which is the affiliate platform, meaning the digital tool (Instagram, Facebook, Google, LinkedIn, etc.) used by the affiliate to promote the product/service and thus drive traffic to the advertiser.
Each conversion is defined by both parties through a commission plan, which is a plan where they establish the right marketing strategy to adopt. Generally, these are defined as CPA (Cost per Action).
Cost per Action) or CPO (Cost per Order), therefore the affiliate's earnings will depend on how many actions the consumer takes or whether they place an order online.An example of an action might be: clicking to the website, providing personal data, making a sale, and so on.
How to do affiliate marketing?
To engage in affiliate marketing it is necessary to target users with a high number of followers or followers, such as influencers. These affiliates are called online affiliates, i.e., users who manage to generate traffic from search engines, social networks, etc.
Users trust them and are more inclined to purchase any product/service that is recommended to them.
It is a true marketing bond between affiliates and consumers, and investing in this can be very profitable these days.
Case study
Here is an example of a truly effective affiliation: the Amazon affiliation.
Watch the video to learn more!
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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