Advocacy is a form of communication that promotes an idea, a model, a behavior, and the viewpoints of an organization.
The goal of this communication aims to influence public policies through campaigns in the press, public rallies, and the publication of research and surveys.
Therefore, it involves support from an individual or a group of people regarding a specific sector and is based on the technique of word-of-mouth.
The Importance of Advocacy
Through Advocacy activities, work is done to achieve positive structural changes that concern all advertising activities.
It starts with the analysis of the context to identify the target.
Furthermore, it chooses the channels of influence, the c Involvement of civil society, partnership working and participation in networks.
All choices that are committed to carrying forward advocacy initiatives with product knowledge.
In the field of advertising, strategies and activities aimed at engaging, raising awareness, and guiding public opinion towards a theme can be adopted in order to increase consensus on the subject.
publication of research and surveys.
Therefore, it is about support from an individual or a group of people regarding a specific sector that is based on the technique of word-of-mouth.
Advocacy: An Important Element
Through advocacy activities, work is done to achieve positive structural changes that concern all advertising activities.
The process starts with the analysis of the context to identify the target.
Furthermore, it chooses the channels of influence, the engagement of civil society, working in partnership, and participation in networks.
All choices that are committed to carrying forward Advocacy initiatives with product knowledge.
In the field of advertising, strategies and activities can be adopted aimed at engaging, raising awareness, and directing public opinion towards a topic in order to increase consensus on the subject.
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