The schedule is a scheme where the entire programming of television and radio broadcasts is represented.
It is distinguished in:
- Program schedule: indicates the day of broadcast, the time, and the duration of each individual transmission;
- Advertising schedule: indicates where the planned advertising spaces should be placed during the programming.
Usually, the schedule indicates the time of broadcast, the title, and the type of each individual program.
Schedule Communication
The schedule is used to get as many listeners or viewers as possible.
In fact, programming is organized so that it can be seen by its own target audience.
Furthermore, the schedule may vary according to time slots and days of the week.
The construction of the schedule follows several phases:
- Annual Schedule: sets the network's editorial line and plans investments;
- Seasonal Schedule: defines the type and titles of programs associated with different time slots;
- Monthly Schedule: developed in relation to publication in newspapers and magazines;
- Operational Schedule: precisely indicates everything that must be broadcasted (programs, commercials, promos, announcements, etc.)
Therefore, the content of the schedule can vary depending on various factors, such as the budget of the broadcasting station, the audience ratings of the programs and the possibility to purchase programs.
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