What is a microsite?

The microsite or micro site is a website consisting of a single web page (or selected pages with little content).

The main goal of a microsite is to delve deeper into a topic that may have been introduced in an advertisement.

Use and features of the microsite

Creating a microsite is useful for enhancing the effectiveness of an inbound marketing campaign and is an advanced form of content marketing.

Microsites are helpful for promoting products or services not directly related to one's own business, for example, and for creating content close to topics discussed on social media to generate buzz marketing around that topic.

Very often microsites are removed once the campaign is over or when the goals of the inbound marketing or buzz marketing strategy have been achieved.

Difference between a microsite and the main site

As mentioned, the microsite talks about a specific topic and develops all its details: the main site, on the other hand, tends to generalize content and showcase the company's value in its entirety.

Basically, a microsite is a useful tool for promoting products for a short or very short time.

Difference between a microsite and a landing page

If you have a single objective like selling a product, then a landing page is right for you. 

If, however, you want to achieve a more complex goal, you can expand the logic of a landing page into a microsite (which I remind can also consist of multiple pages).

Example of a microsite: case study of Office Max

An excellent viral microsite during the Christmas period and perfect for promoting a new app.

Let's talk about Office Max launching its Christmas service with Elf yourself, a fun gimmick that turns you into an elf while also advertising their own service. https://www.elfyourself.com/ is available all year round with a countdown to Christmas.

With funny and ridiculous dances, it has made the Christmas period even more fun and magical.

Office Max usually promotes office items, but decided to get its brand known with this entertaining app which has been downloaded by more than 10 million people. Mission accomplished!