What is a Marketing Executive

The marketing executive is none other than the head of marketing.

They are an important figure for companies and their work can vary depending on the company. 

This role involves:

• Planning;
• Advertising;
• Public relations;
• Event organization;
• Product development;
• Distribution;
• Sponsorship;
• Research.

Furthermore, the marketing executive can work in both the private and public sectors.

Skills of a marketing executive

The responsibilities of an executive in a company involve the development and launch of successful marketing campaigns and strategies.

The marketing executive researches and analyzes the market to identify their target audience.

Furthermore, the marketing executive must be able to manage the company with the various acquired requirements, namely:

• Must be able to create awareness and develop the brand;
• Must know how to communicate with the target audience and build long-lasting relationships;
• Must be able to assist with marketing plans, advertising, direct marketing, and campaigns;
• Must write and proofread marketing copy for both online and print campaigns;
• Must be able to produce creative content, including videos and blog posts;
• Must know how to improve audience engagement.

Since marketing is an increasingly competitive and specialized field and is a fundamental element of all businesses that want to bring their brand and image to success, it's possible to find job opportunities in marketing across all sectors, such as industrial, financial or technological.