What is a Landing Page?

The Landing Page is one of the key elements of digital marketing and as the name itself suggests, it is the page created on the website that aims to convert web page visitors into customers, creating a relationship of trust and mutual benefit.

Through the Landing Page, people interested in a particular product/service or in solving a specific need are intercepted, and attempts are made to convince them to make a purchase.

The advantage is that everything is free, and it aims to create a user education process through emails that bind them to the company until they are ready to buy or to be assisted with their problems.

The primary goal of this sales process is to meet the requests of those who are close to making a purchase, so as to have immediate sales and contacts.

In fact, the company is responsible for creating a sales page capable of persuading the buyer to the extent of making a purchase.

People are attracted by an advertisement that promises a solution to a specific problem and are directed to your Landing page. Indeed, it is also called a "landing page" because people "land" on that page following an advertising recommendation.

Landing a user on a Landing Page is very useful because one knows exactly why the customer visited that page, so it's easier for the company to convert the visitor into a customer, and our communication must be as natural and familiar as possible.

How to create a Landing Page?

To create a Landing Page, you must consider some key points:

• Choosing the Copy: meaning the text, is a very important point for a Landing Page. The text should be as simple and understandable as possible, as if you were talking to a friend or relative.
• Choosing the Design: Even simpler than the copy, the design should be precise, impactful, and concise, avoiding many unnecessary images that have no connection with your advertisement.
• Choosing the Content: videos, photos related to the product, newsletters, reviews from those who have already purchased the product.
• Choosing the "Call to Action": that is the button to press to purchase the product or the form to fill out to subscribe to the newsletter. It must be very visible and in a prominent color to attract attention.

Choose the address: in simple terms, the URL, preferably very short and readable.

Choose the advertising: avoid pop-up windows that open "deceptively," which are much disliked by customers, and advertise only on the site where you are targeted.

Choose what to talk about: never write anything about the product for sale in emails; use topics related to your industry instead, so you can write guides, news, information on events – it's important that it's always relevant to what you deal with.

But how do you convince a user to subscribe? Obviously focus on customers already interested in your product! And that is your ideal target.

Once you have convinced a user to subscribe, always remember not to abandon them! The customer should be pampered and kept up-to-date on sales news.

To attract more customers, you could also promote your Landing page, let's see how:

• Using a blog: by including subscription forms for the newsletter on your pages, obviously without being intrusive and offering interesting content to attract more customers.
• Purchasing advertising: using Google or Facebook.