What is a house organ?

The house organ is a corporate magazine that represents, precisely, the image of a company.

It also contributes to improving brand reputation and brand identity.

It is used as a means of advertising communication or as an instrument that informs about all the topics covered in the activity.

Types of house organ

Depending on the type of company discussed, the house organ can be a brochure, a pamphlet or a magazine.

In addition, the house organ is divided into two categories:

• Internal house organ: it is reserved for employees of a company and provides them with information about the activities carried out, on corporate benefits and about the company's latest news. Moreover, it encourages all employees to achieve certain goals, in the medium and long term;
• External House Organ: It is aimed at potential clients and those already acquired. This is an informative communication tool concerning the products and services offered by the company itself.

When a company publishes a magazine, depending on the target audience, one must choose the topics covered.

The texts, for example, might include:

• What products/services the company offers;
• What are the latest innovations introduced by the company;
• What are the updates on new technologies;
• What positive experiences the company has achieved;
• What are the opinions of  executives or  influential personalities ;

Last but not least, it is important to cover general topics that relate to culture and  leisure time and that may interest your own target audience.

How to create a house organ

To create an effective company magazine, it is necessary to follow some key points: 

• Setting up the magazine: define the objectives and tasks of employees and, therefore, create an editorial team. Subsequently, choose the layout and the format best suited for the type of magazine;
• Create the content: then, look for materials, write the copy, and define the graphics;
• Magazine printing;
• Distribute the magazine: once the house organ is created, it can be ready to be distributed to employees and sent to customers. 

In conclusion, if the house organ is produced to the best of its ability, it serves the purpose of circulating information among the different departments of the company, making full use of its potential.