What are visits

Visits are metrics that indicate how many times your website has been viewed.

A visit is when a user lands on the site and starts to browse.

For as long as the session is active and the user navigates through the site's pages, there will be a visit.

The end of the visit can have two reasons: the user closes the session, or the visit remains inactive for 30 consecutive minutes.

In essence, therefore, a visit is nothing more than the sum of all connection sessions recorded in a given time period.

Increase Website Visits

To increase conversions, it's important for the website to be popular and well-known.

Launching a website isn't enough to attract traffic of visits.

It is important to implement strategies for increasing the views of web pages. 

• Improve (SEO): which means positioning on search engines through the identification of keywords used by your target audience;
• Publish content regularly: regular publishing on the site helps to improve your ranking and to increase traffic to your website;
• Send emails regularly: use marketing strategies and incentives to convince people to subscribe to your mailing list;
• Focus on the

Ads on social media: Ads are paid promotions on social networks and are an important tool for directing a significant amount of traffic to your website;

Make a deal with the influencers of the moment: leverage the influence of top social media profiles to promote your website.

It is important to implement various strategies that will help increase your traffic effectively and consistently.

Difference between visits and unique visitors

A visit occurs when a user navigates through the pages of the website.

But what is the difference between visits and unique visitors?

Unique visitors are the number of individual people who have landed on a site within a specific period.

A user who visits and browses a web page is counted as a unique visitor.

The purpose of tracking unique visitors is to understand the behavior of website users and the level of loyalty.

With web tracking systems, when the user closes the browsing browser, they are not deleted.

In this way, when they return to the site, Google Analytics will recognize that visitor and will not count them as a new visitor since they have already visited the site once.

In conclusion, we can state that: the visits are the total number of visits to the website (a user may make multiple visits at a time), the unique visitors are the sum of all cookies counted over a certain period of time.