The definition of unique visitors, translates to unique visitors and refers to the total number of users who have visited a website over a certain period of time.
It is a metric that indicates the level of loyalty of the users.
For example, a user who visits more pages on a website or other sites is counted as a single user, that is, unique visitor.
The purpose of tracking unique visitors is to understand the behavior of the website's users.
This is considered an important metric also concerning ads and web tracking.
How to calculate visits and unique visitors
There are two metrics that analyze the amount of traffic coming to the website: visits and unique visitors.
Visits
The definition of visits refers to the number of times the website has been visited.
Very important!
A single person can make multiple visits in one day.
Therefore, the number of visits in most cases may not coincide with the number of unique visitors.
Unique Visitors
Unique visitors, on the other hand, are the actual number of people who have landed on the website at least once.
This number does not increase if a visitor returns to a page several times.
So, if you visit a website 5 times in a day, it counts as 1 unique visitor and 5 visits.
To calculate these metrics, Google Analytics can help you, which measures with precision.
IP addresses and tracking cookies.Furthermore, one can also calculate an approximate average of how many visits each person who comes to the site has made: you can divide the total number of visits by the total number of unique visitors.
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