What are stakeholders

Stakeholders are users and groups of people or activities, that share the same interests connected to the company.

Once, especially in economics, stakeholders were defined as entities that effectively propelled the company forward: such as employees, financial partners, and suppliers.

Currently, the concept of stakeholder linked to marketing scopes has a broader definition.

Types of Stakeholders 

There are, therefore, various types of stakeholders:

• Internal and external stakeholders: while employees are internal stakeholders, suppliers and other entities that we will see shortly after are defined as external stakeholders.
• Dormant or latent stakeholders: these are potential stakeholders who must be particularly monitored by the company because they are not yet fully involved in the production process but could soon become so (for example, an unpaid supplier who might give a bad reputation to the company or even take legal action).

Emerging or Regulatory Stakeholders: Regulatory stakeholders are those who influence the brand's vision and distort its image. Examples of regulatory or emerging stakeholders include the mass media, lobbies or power and pressure groups, and finally, public opinion. Other actors connected to the company, such as competitors and partners, are also considered emerging stakeholders.

Differences between Stakeholder and Shareholder

If a stakeholder is an entity that can modify your brand's idea, a shareholder, on the other hand, holds shares in the company itself; they are the investors in the firm.

Shareholders have more or less decision-making power in corporate dynamics based on the stock value of their investment. Financial institutions that provide loans to the company and future investors are also defined as shareholders.

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