The term media translates to "mass communication means" and these are the channels where advertising can take place.
Their purpose is to spread advertising messages aimed at a very large audience.
Thanks to the media we get updates on advertising, promotions, and current trends.
How to advertise through mass media?
First, decide which means of communication to use among:
- television
- radio
- cinema
- billboards
- newsletters
After choosing the most suitable medium for your advertisement, plan the content of the announcement, to attract your target. If the ad is well-structured and manages to persuade the customer, you've won!
Last but not least: planning an advertising flow through various steps, to ensure that the audience becomes interested and purchases the advertised product.
