Quantitative research, just like qualitative ones, belong to marketing research.
Quantitative research is tasked with analyzing the market and providing data regarding market shares, conducted tests, and demand forecasting.
This type of surveys are conducted using a large sample of individuals.
Questionnaires are used in the form of three different interviews:
- CATI Interview: the interview is conducted over the phone;
- CAWI Interview: the interview is conducted over the web;
- Web-based interviews: via email and internet.
To construct a questionnaire, it is important to consider a range of aspects and then perform an analysis of the content of the questions to understand if they can be effective as a test.
Difference between quantitative and qualitative research
Many of us think that the two types of research, namely qualitative and qualitative are very similar to each other.
In fact, this is true, but going into detail there are some small differences that can be ascertained.
Qualitative research gathers information to understand what consumers' needs are in order to satisfy them and is less structured compared to quantitative research.
Quantitative data, on the other hand, can help you have a general overview of the user, while qualitative data add only additional details.
Indeed, quantitative research can be used to formulate a hypothesis, validate it, and find answers in a much more expansive way.
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