What are micro-moments?

I micromoments are moments that occur throughout the day when a need, a requirement, or a curiosity arises.

These are satisfied through online consultation.

With the advent of digital technology, a completely different way of searching, informing oneself and satisfying one's needs has been discovered.

The user consults the web to make decisions that are both trivial and of great necessity.

Types of Micromoments

There are several types of micromoments, namely: 

• I Want to Know Moments: the user is only in an exploratory phase and is not intending to purchase at the moment, but is looking for information or wants to satisfy a curiosity;
• I Want to Go Moments: the user is looking for a shop or a local business with the intention to buy;
• I Want to Buy Moments: the user is undecided about which site to choose, so they need help;
• I Want to Do Moments: the user is looking for operational information to learn and understand.

Only a few brands have the ability to make themselves known, chosen, and remembered by consumers through micro-moments.

Advantages of Micro-Moments

Micro-moments bring several advantages to the brand, namely:

• Using micro-moments can increase visibility because 90% of users use their smartphones in their free time;
• Thanks to micro-moments, you can find new inspirations and ideas;
• The consumption of media has increased by 500%;
• On the web, users take significant actions, such as making a purchase.

Finally, we can say that micromoments are all those moments during which the user uses a mobile device to carry out an action that we need.