Impressions in online advertising are the total number of views of an advertisement. Each view counts as one impression.
The advertiser pays each time their ad is viewed by a user, the unit of measurement adopted for impressions is "CPM" cost per thousand, meaning the cost for thousands of impressions.
There are two types of impressions:
- Published Impressions: the current standard in advertising;
- Viewable Impressions: defined as those that are visible to the user for at least 50% of their area for at least one second.
On social media, impressions count the number of times content has been potentially seen by a certain audience but do not count unique users, rather the estimated number of views.
Most web advertising campaigns are paid for based on the impressions received by banners or website pages, without taking into account how many users actually clicked on them.
How to get a lot of impressions?
We can learn to get many impressions by following these specific points that help improve visibility:
- Use compelling hashtags to reach a large niche of people;
- Use geotags when posting a photo that allows you to pinpoint the exact location where it was taken;
- Post content during the best times when there is a lot of people online;
- Tag more popular profiles than yours and relevant to your content and niche;
- Improve your engagement by creating a niche profile with a niche audience;
- Remove all "ghost followers", that is, followers that do not exist;
- Delete all non-genuine or off-target followers.
Analyzing your profile, you should start from an assumption: it's necessary to consider one's own views and, if the number is less than the number of followers, it means that the algorithm did not deem it worthy.
To increase impressions more quickly, it is helpful to have a reliable team of professionals who can help you increase visibility on social media comprehensively.
Case Studies
This is a chart showing you the impression:
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