Facebook Ads are a paid tool that Facebook has made available to users, which allows for the display of product or service advertisements to people who fall within the required target audience.
Generally, through social networks, users share a lot of information concerning their hobbies and interests. All this information is collected by Facebook and entered into its database. Page managers can ask Facebook to select users who, based on certain interests, profile as the best audience to target with ads.
Facebook's ads consist of information that users share daily with their friends and, therefore, with Facebook itself.
What can be promoted through Facebook Ads
Through Facebook Ads we can promote:
- Facebook Pages (posts & events);
- Websites;
- Applications (programs or software used on smartphones and tablets).
There are two ways to promote Facebook Ads:
- Via ads with the following structure: title, website name, content.
They appear in the right-hand column of the News Feed reflecting your target audience.
- Via sponsored stories: they appear in the central part of the News Feed and are stories concerning interactions by one or more contacts from your target audience with the content being advertised.
How do we reach our target?
Facebook Ads are based on 2 principles:
- Demand stimulation: unlike Google ads, Facebook Ads show advertisements to people who are actually interested in the
A mistake many make when choosing their target audience is using too broad an audience or too generic interests. To reach our ideal target, it's important to follow a definition: the best target is the one that already knows you and shows interest in you.
There are two types of targets:
- Warm targets: those who already know you;
- Cold targets: those who do not yet know you.
Those who know you are already your customers, so they have a higher probability of buying your product or service. However, if you choose cold targets, you must be aware that it's more difficult to sell something because the consumer does not know your company.
In addition to customers who have already purchased a product from you, it is important to consider the email database that has been built up over the years, which in turn is divided into cold or warm contacts. This way, it's easier to reach people who have previously shown interest in your products and your company, thus reaching your ideal target.
Why is it important to use Facebook Ads in a web marketing campaign?
There are several reasons for using Facebook Ads in your advertising campaign, one of which is that Facebook Ads is a tool capable of generating potential customers. It is useful if used carefully and professionally.
We are aware that only a limited group of followers can see our posts, so to gain more visibility and increase sales we must use Facebook Ads.
The structure of Facebook Ads is divided into three parts:
- The campaign: each advertising campaign has its own objective (increase customers, sell a number of products) and a budget to follow;
- The ad set: within each campaign, you can create different ad sets. Each set shares various factors: the target, the budget;
- The ad: within each group, you can insert different ads.
Don't forget that, to create an advertising campaign, the Facebook Ads tool is a very important element for the success of your marketing.
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