An early adopter refers to a customer who uses new products and translates to "early customer".
In practice, it refers to a user not only of new products, but also of new services or technologies just before their mass adoption.
The role of these customers is to contribute to the development and improvement of services in the experimental phase.
Furthermore, they provide feedback useful for correcting any errors or defects.
To summarize, early adopters are:
- early users who are the first to try out a product;
- They are essential for your business;
- They are engaging;
- Their influence is crucial for the later stages.
In fact, early adopters are always ready to experiment with market novelties, trying out the product well in advance compared to others
consumers.How to be an early adopter
To be an early adopter, it is important to always stay updated on the new trends of the brand of interest.
For instance, an early adopter is that user subscribed to the newsletter who, as soon as they receive news of a product or a service about to be sold by a company, gets informed, and ultimately manages to get their hands on the item they desire.
Therefore, being an early adopter means being the first to secure and test a certain product.
The early adopters are like influencers: based on their reaction, others will understand whether or not to purchase a specific product.
Furthermore, it is important to provide the brand with reviews and comments on what works or doesn't work in the products they have launched on the market.
The Nespresso Strategy: Early Adopter
In 1976, Nestlé launched a capsule coffee machine into the market.
However, the innovation did not yield the desired results.
For years, Nestlé kept going thanks to loyal customers, but it didn’t want to stop there.
So, it searched for and found its ideal target: women aged between 30 and 50 who are environmentally conscious.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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