Convenience goods are items that are purchased and consumed every day.
Essentially, they are food items, products bought on impulse, for example: candies, chips.
So, they are all those products that are frequently and quickly purchased, for which the consumer is not willing to make an effort to move.
Characteristics of convenience goods
Convenience goods are those products for which the consumer does not invest time in searching for information about that particular product or in evaluating alternatives.
Therefore, the product must be available in as many retail outlets as possible presenting several characteristics:
- High repurchase frequency;
- Low search effort;
- Low unit value.
They have a demand for basic services and are widely distributed through distribution channels that are indirect and long, using the support of media (mass communication means).
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
