The angles are levers that exploit all the needs and desires of our potential customer audience to stimulate the purchase of our product or service, proposing it as a solution.
They are a very important tool in the activities of affiliate marketing because they are used to build a well-structured advertising campaign, in order to engage and interest the user so much that they cannot resist clicking on the advertising banner.
They stimulate the customer to buy a certain product or service, aiming at a specific emotional need of the consumer.
How do we find the angles?
To find the right angles, one must first ask oneself some questions:
- Why would the user want to use our service?
- What problem can we solve for the user?
- Which target audience are we referring to?
By answering these simple questions, we can achieve effective advertising, creating a suitable angle with each answer.
Angles leverage the advantages and benefits that the product or service offers, so finding the right angle for every type of need is very straightforward.
The goal of an affiliate marketer is to receive as many clicks and conversions as possible, in order to optimize advertising campaigns.
It's important to identify a buyer persona (ideal customer) and put yourself in their shoes, imagine what their hobbies might be, which places they could visit, and what solutions there are to their problems.
Participate in forums, join conversations where your potential customers are present, research the most used keywords and the results that users share the most. Find unique angles that exploit a particular benefit of the product so as to be able to sell it to a specific audience.
Who needs angles?
Angles are generally used by:
- Web Marketers;
- SEO Experts;
- AdWords Experts;
- Graphic Designers;
- Bloggers;
- Affiliate Marketers.
Examples of angles
The T-Mobile Spot
T-Mobile is a large telephony company that in a particular advertising campaign in 2017 focused on saving money with an ironic twist, playing on the simplicity of selling lemonade, where there are also taxes and additional cost commissions.
This large company managed to stimulate customers' emotions by joking about this aspect, showing instead that T-Mobile does not hide any additional costs but includes them in the final price.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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