Encyclopedia

Cookies are small text files that are installed on devices (tablets, computers, smartphones) when a website is visited.

Inbound marketing is a market strategy capable of attracting new potential customers through the use of various channels.

The CRM, or Customer Relationship Management, is a business strategy that takes into account all the new technologies to anticipate and understand ...

The contact form is an element of the website that allows the user to enter and send data directly to the site owner, creating a lead (a potential ...

The Landing Page is one of the key elements of digital marketing and, as the name itself suggests, it is the page created within a website that aim...

An hypervisor is a software, firmware, or hardware for computers that creates and runs virtual machines.

The call to action, also known as CTA, is an English term that means "invitation to action." In practice, it has the role of prompting the user to ...

Street marketing is a communication technique that brings the product or service directly into public places, with the goal of capturing the attent...

The display advertising, also known as banner advertising, is a form of exhibit advertising on the web.

GDO is an acronym for "Grande Distribuzione Organizzata," which translates to "Large-Scale Organized Retail." GDO refers to the advanced form of re...

The term "target" literally means "target," referring to the goal that a company sets as a milestone to achieve a specific marketing strategy, name...

A competitor is an individual, a company, or an organization that competes in the same market, selling similar or alternative products/services to ...

The tone of voice is the "tone of voice" used during online and offline communication.

The value proposition is the promise of value from a company to consumers who choose to purchase the product it offers.

KPIs (or Performance Indicators), an acronym for Key Performance Indicator, are indicators that precisely show the performance of a company.