The "Lead Scoring" plugin allows assigning a score to leads based on their interactions with the website or the company's marketing activities. This way, it is possible to identify which leads are more qualified and focus marketing efforts on them to improve conversions.
The lead scoring system is completely customizable and can be based on different actions, such as visiting a specific page of the website, filling out a contact form, downloading a white paper, or opening an email.
Once the lead score is assigned, it is possible to automate the process of distributing qualified leads to sales or marketing team members through notifications or integrations with other CRM tools. In this way, the company can ensure that the most promising leads are directed to the right team at the right time, improving the efficiency of marketing and sales activities.
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