How to Sell Tables Online

Identifying the target market

Before we can sell our tables online, we need to identify our target market. Who are the people that might be interested in our products? What are their characteristics?

To do this, we can use various strategies:

Target audience analysis

A first step is to analyze our target audience. We can do this by using tools like Google Analytics or Facebook Insights, which allow us to learn about demographic and behavioral information of our visitors or followers.

In this way, for example, we may discover that most of the people interested in our tables are women between 25 and 45 years old who have a passion for home decor and interior design.

Market research

Another strategy is to conduct market research, which means an in-depth study of the sector in which we operate, our competitors, and the needs of potential customers.

We might discover, for example, that there is a strong demand for tables with modern and minimalist lines, or that many users are looking for affordable tables made from sustainable materials.

Creating the buyer persona

Finally, another very effective technique is creating the buyer persona. This involves creating a fictional profile of our ideal customer, which helps us to better understand their characteristics, needs, and behaviors.

For instance, we could create the buyer persona of Martina, a 35-year-old interior design enthusiast who is not very knowledgeable about the subject. Martina is looking for an elegant and functional table for her living room but has a limited budget and does not want to spend too much time searching.

Based on the information gathered through these strategies, we can then define a targeted marketing strategy, choosing the right channels to reach our target audience and promoting our tables with effective and persuasive messages.

Defining the offer

Before you start selling tables on your e-commerce site, it's important to define the offer you want to propose. There are several aspects to consider:

Target Audience

You need to understand who your tables are for in order to create an offer suitable for the target audience. For example, if your audience is primarily composed of young people looking for economical and practical solutions, you might offer folding or modular tables. If, on the other hand, your audience is more sophisticated and in search of unique pieces, you will need to focus on tables with unique designs and high-quality materials.

Assortment

The assortment of products offered should be balanced between variety and efficiency. Depending on the type of business you run, it might be better to focus on a limited but well-defined assortment (for example, only solid wood tables), or offer a wide range of models and different materials.

Price

The price of tables depends on the materials used, the complexity of the craftsmanship, and the design. You need to find the right balance between product quality and an affordable price for your target market. Also consider the competition to ensure that your pricing is competitive.

Promotions

Promotions can attract customers' attention and encourage them to make a purchase. You could offer discounts on the purchase price, free shipping, or gifts for those who make a purchase above a certain amount. However, it's important not to overdo promotions, as this could be interpreted as a sign of low product quality.

Additional Services

Offering additional services can enhance the overall offering and increase customer satisfaction. For example, you could offer home assembly or the option to customize tables upon customer request.

• Define your target audience;
• Balance the assortment of products;
• Find the right price for your tables;
• Use promotions effectively;
• Offer additional services as added value.

Create a functional and attractive website

Once registered with the Framework360 service, you can create your own e-commerce site. But how can you make it appealing and functional for the user?

Think about user experience

The User Experience (UX) is one of the most important factors for the success of an e-commerce site. It must be easy to navigate and understand for users. Ensure that your products are easily accessible through intuitive navigation.

In addition, make sure that your site is mobile-friendly, meaning it can be properly displayed on mobile devices such as smartphones or tablets. This is because more and more people are making online purchases via these devices.

Provide detailed product information

Potential customers want to know everything about the products they are considering purchasing. Provide high-quality images of your dining tables, offer a detailed description of the material used and the dimensions of the table.

In addition, if you have received positive reviews from previous customers, do not hesitate to publish them on your e-commerce site. This will give new customers the confidence to buy from you.

Create special offers

To incentivize users to make a purchase, create special offers on your e-commerce site. For example, you might offer a 10% discount for purchases over a certain amount, or you could provide free shipping starting from a certain value. This gives customers an extra incentive to make a purchase.

Ensure good order management

Once your customers have made a purchase on your e-commerce site, it is important that you have good order management. Make sure that your customers receive emails with all the information related to the order (such as the parcel tracking number), so they can monitor the status of their delivery.

• Send a confirmation email immediately after purchase;
• Send a notification email when the goods are shipped;
• Provide a link for package tracking.

This way your customers will feel secure buying from your website.

As you can see, there are many things to consider when creating a functional and appealing e-commerce site. But by following these tips, you'll be on the right track to creating a site that attracts customers and earns you money.

Choosing the right online selling platforms

To sell tables online, it's important to choose the right online selling platforms. There are several options to choose from, but not all are suitable for your business needs.

Marketplaces

Marketplaces like Amazon and eBay can be a good option for starting to sell your tables online. These platforms have a large number of active users looking for products to buy, which means there’s a great opportunity for visibility for your products.

However, there are also some disadvantages in using marketplaces as your main sales channel. For example, you have to deal with the competition from other sellers offering the same type of product. Additionally, these sites take a percentage of your sales.

Dedicated e-commerce

A dedicated e-commerce website can offer more control over your products and allow you to build your own brand. Framework360 is the first comprehensive digital marketing platform that will help you create and manage your personal e-commerce site with complete autonomy of choice.

In this way, you can customize the shopping experience for customers to better meet their needs and stand out from the competition. You will also have higher profit margins compared to marketplaces, since there will be no commissions to pay.

Social media

Social media platforms like Facebook and Instagram can be used to sell your products online. You can create a business page and promote your products through posts and sponsored ads.

However, social media platforms might not be the best choice if you are looking to build a strong brand or to have more control over your website's features.

Ultimately, choosing the right online selling platform depends on the specific needs of your business. If you want to have more control over your products and on the branding of your activity, a dedicated e-commerce website might be the best choice. However, if you are looking for immediate visibility for your products, marketplaces could be a good option. Using social media can also increase the exposure of your products to new customers. It is important to do research and carefully evaluate the available options before making a decision.

Investing in an effective marketing strategy

After creating our e-commerce site with Framework360, it is important to focus on promoting our products through an effective marketing strategy.

The first thing to do is to define our target audience: who are the potential customers interested in our tables? Are they looking for economical solutions, or are they willing to spend more for a high-quality product? Once we have defined our audience, we can plan our marketing activities aimed at attracting their attention.

Marketing activities we recommend:

• Online Advertising: using tools like Google Ads and social media advertising, we can reach a wide audience with targeted ads;
• Email Marketing: by creating a contact list, we can send out newsletters containing special offers and news about our products;
• Influencer Marketing: collaborating with influencers in the furniture and design sector, we can enhance the authority of our brand and reach new potential customers;
• SEO: by optimizing our website for search engines with keywords relevant to our business, we can improve our online visibility;
• Social media management: by professionally managing our social profiles (for example, Instagram and Facebook), we can create a community of fans for our brand and increase interest in our products.

Investing in an effective marketing strategy not only helps to promote our online tables, but it also allows us to stand out from the competition. Always remember to monitor the results of your marketing activities and make any necessary changes to improve your online performance.

Providing an easy and secure shopping experience

When it comes to selling online, the customer's shopping experience is one of the most important aspects to consider. Offering an easy and secure experience will not only increase the likelihood that customers will complete their purchase, but may also lead to positive reviews and loyal customers.

Providing clear information about products

To provide an easy shopping experience, make sure to offer detailed information about your products. This will include accurate descriptions and high-quality images.

Furthermore, you should ensure that prices are easily visible and understandable. Avoid hiding additional costs, such as shipping fees, until the end of the checkout process.

Simplify the checkout process

Nothing discourages customers from completing a purchase like a complicated checkout process. To simplify it as much as possible, minimize the number of steps required to make a purchase.

Make sure it's clear where customers need to enter the requested information and what shipping and payment options are available. If possible, also offer the option to make a purchase as a guest without having to create an account.

Protect customer data

The security of customer information is crucial for a positive shopping experience. Ensure you use a secure website and encrypt sensitive data, such as credit card information.

Also include a clear and easily accessible privacy policy on your website, where you explain how you use your customers' information and how you protect it.

Offering customer support

Even if you have done everything possible to simplify your customers' shopping experience, you may still need to offer customer support. Provide a phone number or email address that customers can contact for questions or issues.

In addition, consider using chatbots or other tools to provide immediate support to customers during the purchasing process.

• Registration: To create your e-commerce site with Framework360, visit https://www.framework360.com/try-free/.
• How to open an e-commerce site with Framework360: For more information on how to open your online store with Framework360, read our guide

here.