Selling posters online is a great way to monetize your passion for art. Thanks to Framework360, you can create your own e-commerce website in a few simple steps and start selling your posters online.
Framework360 is the first comprehensive digital marketing platform, which will help you create and manage your personal e-commerce site with complete autonomy of choice. After comfortably registering at the following link and having thus created your environment, you will be ready to start.
In this article, we will see how to use some of the features offered by Framework360 to set up an online sales business. In particular, we will explore how to insert items for sale and how to use campaigns with automations to retain customers.
What are you waiting for? Continue reading to discover how to sell your posters online!
Identifying your target market
Before you start selling your posters online, it's important to identify your target market. Who are the potential buyers of your products? What are their demographic and behavioral characteristics?
In general, the audience interested in posters can be very broad and diverse. However, some main categories can be identified:
- Cinema and music enthusiasts: often fans of movies and TV shows, concerts, and music festivals. They might be interested in posters depicting their favorite films or artists.
- Admirers of art and photography: those who love art and photography might be attracted to authorial posters or photographic prints.
- Sports fans: sports enthusiasts may look for posters representing their favorite teams or athletes.
- Young adults: this age group (18-35 years) might look for posters to decorate their home or office, or as a gift for friends and relatives.
Obviously, these are just some of the possible categories. You might want to delve further into your market research to find specific groups with particular needs.
How to identify your target market
To identify your market, you can use various techniques:
- Online Research: look for online groups or communities that might be interested in your products, such as forums and social media pages. Analyze the discussions to understand what topics interest them and what needs the members have.
- Surveys and Focus Groups: organize online surveys or focus groups to gather information about the audience's preferences regarding posters. Ask for feedback on designs, themes, and prices.
- Competitive Analysis: study your competitors' websites to understand who they target and how they promote their products. You might find new ideas for your marketing strategy.
- 30x40 cm
- 50x70 cm
- 70x100 cm
- Framed paintings with custom solid wood frames
- Posters with unique shapes (for example, in the shape of a film reel)
- Example: If you sell nature-inspired posters, you might choose images of breathtaking landscapes or animals in the wild.
- Example: If you have a collection of vintage posters, you can look for period images on specialized sites like Etsy or eBay.
- Choose a good typography for poster printing
- Use a high-quality printer or rely on specialized online printing services
- Use appropriate packaging materials such as rigid cardboard tubes or reinforced envelopes
- Select a reliable courier to ensure fast and safe delivery to our customers
- Keep shipping costs under control and possibly offer free shipping from a certain amount
- Pros: Etsy is a popular platform and there are many online guides on how to effectively use it for sales.
- Cons: You will have to manage the production and shipping of orders yourself, which can be complicated if you are just starting out selling.
After identifying your target market, you can use this information to create a product offering that meets the needs of your potential customers. For example, if you have discovered that many movie enthusiasts are searching for posters related to action movies from the '80s, you might include a selection of vintage posters on this theme in your offering.
Choosing poster formats
The choice of poster formats is a very important aspect for the success of our online store. We must indeed find the right balance between the variety of options offered to our customers and efficient warehouse management.
Considerations when choosing formats
Firstly, we need to consider the standard sizes of the products we intend to sell. For instance, if we decide to sell art prints, we might opt for sizes like 30x40 cm, 50x70 cm, and 70x100 cm.
Furthermore, we must take into account the visual impact of our online store. A good idea could be to offer a range of "special" formats, such as paintings or posters with unique shapes or unusual sizes.
Finally, we must evaluate the logistics and physical space at our disposal. If we have limited warehouse space, we might want to focus on a restricted number of standardized sizes.
Practical example
Let's assume we want to open an online store that deals with the sale of movie posters. Initially, we could opt for the following sizes:
In this way, we will cover the needs of most of our customers, offering a variety of sizes sufficient to meet their demands. Moreover, these sizes are standardized and readily available from suppliers.
However, we may want to differentiate ourselves from the competition by offering "special" formats, such as:
In this case, we should carefully evaluate the production cost of these special products and their logistical feasibility (for example, it may be necessary to create a dedicated storage space for these products).
Choosing the poster formats is a key aspect for the success of our online store. We need to find a balance between the variety of options offered to our customers and the efficient management of inventory. Let's consider the standard sizes of the products we sell, the visual impact of our online store, and the logistics at our disposal. Offering "special" formats might be a good idea to stand out from the competition, but we must carefully assess the costs and logistical feasibility of such products.
Create or select images to use
The images are essential for selling online posters, so it's important to choose or create them carefully.
Creation of images
If you already have a clear idea of the design for your posters, you can create the images using graphic software like Adobe Photoshop or Illustrator. Alternatively, you can use free tools such as Canva or GIMP.
Remember that the image must be high quality and resolution, so that the customer can appreciate the details of the poster even in the printed version.
Image selection
If you do not have the ability to create your own images, you can select them from those available on specialized sites like Shutterstock or Unsplash. Keep in mind, however, that many of these images are paid for and may have already been used by other sellers.
In any case, always try to choose original and captivating images, that fit your target audience and the themes of your posters.
Once you have obtained or created the images, you will need to upload them to your e-commerce site. Make sure to provide an accurate description of the image, indicating the title, author (if applicable), and all pertinent information about the poster itself.
Printing and shipping posters
After listing our products for sale, it's time to take care of their production and shipping. In this section, we will see how to print our posters and ship them to customers.
Printing the Posters
Firstly, it is important to choose a good print shop for printing the posters. A careful choice of font type can make a difference in customer perception regarding the quality of our product.
In addition, it is essential to use a high-quality printer that can ensure bright colors and image sharpness. If you do not have access to your own professional printer, you can rely on online printing services that specialize in this field.
Once the perfect print is obtained, we must take care of packaging our posters for shipping.
Poster Shipping
To prevent our posters from being damaged during transport, it is important to use adequate packing materials. Usually, a rigid cardboard tube is used inside which the poster is rolled up. Alternatively, there are also special reinforced envelopes available for poster shipping.
Furthermore, it is important to choose a reliable courier that can guarantee a quick and safe delivery to our customers. Framework360 offers numerous integration options with major couriers to simplify the shipping process.
Finally, it's important to keep an eye on shipping costs so as not to impact too much on the final price of our product. A good strategy might be to offer free shipping above a certain amount, in order to encourage purchases from our customers.
Websites for selling posters online
If you are an artist or want to start selling your posters online, you need a good e-commerce platform. Framework360 is an excellent choice to start your online store. But there are also other options that you might want to explore.
Society6
Society6 is a website that focuses on art and design. Artists can create a profile, upload their artwork, and sell it as posters or other products. The site handles the production and shipping of orders. This means that you don't have to worry about printing posters or shipping orders.
Zazzle
Zazzle allows you to upload your own images and customize your posters with additional text and graphics. You can choose from various sizes and paper types for the posters. Zazzle takes care of production and shipping of orders.
Redbubble
Redbubble is similar to Society6 in that artists can upload their artwork and sell it as posters or other products. It also offers a wide range of product options, including t-shirts, stickers, and tech accessories.
Etsy
Etsy is an online marketplace focusing on handmade crafts, but it also offers a wide selection of art and posters. If you want to sell your posters on Etsy, you will need to handle the production and shipping of orders yourself.
Regardless of the website chosen to sell your posters online, remember that the key to success lies in promoting your products. Use the marketing features available on the website, such as email marketing campaigns, and promote your store on social media to reach a wider audience.
Promoting your products
Once all our products are listed and our site is optimally set up, it's also important to promote it in order to increase sales. Let's look at some strategies:
Advertising campaigns
The Framework360 platform offers the possibility to create advertising campaigns on major social networks like Facebook and Instagram. You can select the audience for the ad based on various demographic characteristics and specific interests.
Influencer marketing
Influencer marketing involves collaborating with industry influencers to promote our products through their social channels. For example, if we sell posters related to music, we could collaborate with an influencer who talks about concerts and festivals to get known by their audience.
Email marketing
Email marketing is an excellent tool for keeping our customers updated about the latest news on our website and our deals. We can send periodic newsletters with interesting content or information about ongoing discounts and promotions. Moreover, by using campaign automation features, we can create personalized messages based on user actions on our site (for example, a follow-up email for someone who has abandoned their cart).
Social media marketing
It's important to have a presence on major social networks such as Facebook, Instagram, and Twitter to raise awareness of our brand and products. We can use these channels to share images of our posters, offer exclusive discounts to our followers, or tell the story of our brand.
Collaborations
Last but not least, creating collaborations with other sites and companies in the industry can increase the visibility of our products. For instance, we could collaborate with a music instrument store to promote our music-related posters.
- Advertising campaigns on social networks like Facebook and Instagram are a very effective tool for promoting one's products;
- Influencer marketing can be useful in reaching new customers through the audiences of influencers in our industry;
- Email marketing is an excellent strategy for keeping our customers updated on news and ongoing promotions;
- Social media is essential for making our brand and products known;
- Collaborations with other companies can lead to new business opportunities.
Having a well-structured e-commerce site is key to selling online successfully. Thanks to Framework360, creating your own e-commerce site is simple and intuitive, even for those less experienced.
Adding one's products and managing campaigns with automations are just some of the features that this platform offers users to make them competitive in the market.
Furthermore, once you have created your own e-commerce site with Framework360, there will be no limits to the possibilities of customization and improvement of your online business.
Choosing the right keywords is essential for positioning on search engines and being found by potential customers. But that's not enough: you must also know how to use them effectively in the content of your site, as described in the article.
Do not hesitate to register for free on Framework360 and follow the guide on How to open an e-commerce site with Framework360 to start selling posters online professionally right away!
In brief:
- Choose main and related keywords;
- Include them in the description of your products, on your site pages, and in blog posts;
- Make sure to provide valuable content to your visitors and potential customers.
With these simple tips, you're ready to start your adventure in the world of e-commerce.Create your website with Framework360, follow our guides and become a successful online seller!
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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