How to Sell Games Online

Selling games online has become an increasingly widespread and profitable activity. Thanks to e-commerce platforms like Framework360, it is possible to create your own online store in a simple and intuitive way.

To start selling games online, it's necessary to follow some essential steps. In this article, we will explore the features offered by Framework360 for the creation of an e-commerce site and see how to best use them to achieve success in selling your games.

After completing these steps, you'll be ready to sell your games online easily and securely, reaching a wide customer base that will be able to appreciate your products.

Identify your audience

Before you begin selling games online, it is crucial to understand who your target audience is. Identifying your target will help you create an effective marketing strategy tailored to the needs of your potential customers.

First and foremost, you need to consider the age of the users who might be interested in your games. There are games for children, teenagers, and adults, each with different tastes and preferences. For example, if you sell educational games for children, you will primarily need to address parents and use an informal yet professional tone to present your products.

Secondly, you must analyze the interests of your audience. If you sell role-playing games, for instance, you might target a community of fantasy and video game enthusiasts. In this case, it's important to use specific language and delve into the technical details of your products.

Lastly, you should also consider the geographical location of your potential customers. If you're based in Italy but also sell abroad, you'll need to adapt your marketing strategies to the diverse cultures and habits of various countries.

Remember that identifying your audience doesn't mean excluding other user groups but rather focusing on your main market niche. By doing so, you will be able to create targeted advertising messages and reach your target more effectively.

• Identify the age of users interested in your games
• Analyze the interests of your target audience
• Consider the geographical location of your potential customers

In summary, understanding who your potential customers are is the first step to successfully sell games online. Once you have identified your audience, you can create a marketing strategy that caters to the needs and tastes of your potential buyers.

Create an e-commerce site

To sell games online, it is necessary to create a dedicated e-commerce website. The platform Framework360 offers a complete solution for creating and managing your own e-commerce site in a simple and intuitive way.

To get started, simply register at the following link https://www.framework360.com/try-free/ and create your own workspace.

Plugin Installation and Customization of Preferences

After creating an account, you can proceed with the installation of the plugin specific for e-commerce among those offered by the platform. Once the installation is complete, you can customize the site preferences through the navigation menu on the left.

Inserting Items for Sale

The insertion of items for sale is done through the dedicated section on the left side of the screen. It is possible to add products using the appropriate button and then enter all related information about the item: image, name, price, stock availability, and detailed description.

• Image: upload a representative image of the item;
• Name: choose an appealing name for the item;
• Price: indicate the price of the item;
• Stock Availability: indicate whether the item is available or not;
• Detailed Description: provide a complete description of the item, specifying its features and technical details.

Campaigns with Automations

To foster customer loyalty, Framework360 offers the ability to create campaigns with automations. This feature allows sending newsletters and automatic messages to customers based on the actions they perform on the site.

To create a campaign with automations, simply open the appropriate window in the dedicated section and make the choice of the desired type of campaign. For example, one can opt for an automation campaign of the "Newsletter" type.

By adding your customers to the list, the system will take care of establishing all the following automatic operations we indicate, based on time passing or actions performed by the customer himself on his device.

• Sending emails: send a personalized email to your customers;
• SMS: send a text message via SMS to your customers;
• Email follow-up: resend the email if the previous one was not viewed within a certain period of time.

Campaign automation enhances the selling and buying experience for the customer, improving the structure of the e-commerce itself.

Digital marketing for your games

Now that you have created your e-commerce site for selling your games, it is important to consider online promotion of your business. Digital marketing is an essential tool for reaching your target audience and increasing sales.

Creating a marketing plan

Before you begin promoting your games, you need to create a detailed marketing plan that includes goals, strategies, and channels you will use.

First and foremost, you must identify your target audience: who are your potential customers? What are their needs and preferences?

After defining your audience, you can establish marketing goals: for example, increase website visits, generate leads, or boost sales.

Once the goals are set, you can define strategies to achieve them. For example:

• Create interesting content on your blog or social media to attract the attention of your audience;
• Create a monthly newsletter to keep your customers informed about new developments in your games;
• Promote special offers or discounts on your web page or social media;
• Collaborate with influencers or bloggers in the gaming industry to gain visibility.

Using social media

Social media is a powerful tool for promoting your games. Use it to create a positive image of your brand and to connect with your audience.

Make sure to choose the right social networks for your target audience. For example, if your games are aimed at children, you might want to use Instagram or TikTok. If your target is made up of video game enthusiasts, Twitter and Reddit might be more suitable.

Create interesting and engaging content, such as images and videos of your games, reviews, and articles about the world of video gaming. Interact with your audience by responding to comments and questions.

SEO for Your Website

Search Engine Optimization (SEO) is important for increasing the visibility of your website on Google or other search engine results. This means that your site will appear earlier in search results when someone searches for keywords related to your games.

To improve your site's SEO, make sure to use relevant keywords in page titles, product descriptions, and website content. Also, create a blog on your website and write original and informative articles about your games and news in the video game industry.

Finally, make sure that your website is mobile-friendly and loads quickly, as these are important factors for SEO.

By following these digital marketing strategies, you will be able to promote your online games and reach your target audience.

Collaborate with influencers

Influencers have become a very important figure in the digital world and can be an excellent resource for promoting your online games.

First, you need to identify influencers who have a niche audience similar to your target demographic. For example, if you are selling a PC game, you might look for influencers who cover gaming on YouTube or Twitch.

Once you've identified the right influencers, you can contact them to propose a collaboration. Here are some tips:

• Be clear and concise: explain right away what your goal is and what you expect from the collaboration.

influencer;

Get their attention: try to stand out from other brands that contact the influencer by proposing something original or different from the usual;

Offer them something in return: influencers often work for payment, but you could also offer them free products or a discount code to share with their followers;

Respect market rules: collaborations between brands and influencers must be transparent, so make sure to follow the guidelines established by the competent authorities. For instance, in Italy, AGCOM has published specific guidelines on the use of advertising on social networks.

Collaborations with influencers can lead to surprising results. Once the collaboration is concluded, you might see an increase in sales thanks to their visibility and their ability to effectively reach your target audience.

Offer promotions and discounts

One way to encourage purchases on your online gaming website is to offer promotions and discounts to your customers. You can decide to apply a discount on a certain game or create bundles of games on offer.

For example, you can create an offer like "Buy two games and get the third at half price" or "Purchase three games and receive a fourth game for free." This type of promotion can encourage customers to choose more products, thereby increasing their average order value.

In addition, promotions can also be used to launch new games. For example, you could offer a 10% discount for the pre-purchase of a new game that will be released in a week. This way, you'll encourage your users to buy the game before its official release date and generate interest around the new product.

To implement these promotions on your online gaming site, Framework360 offers you the ability to create custom coupons with different types of discounts (percentage, fixed amount, free shipping) that can be applied during the customer's checkout phase.

Furthermore, you can also use the campaigns section to send newsletters to your customers with the latest news about games for sale and active promotions. This way, you can keep your users informed and interested in your products, increasing sales opportunities.

• Offer discounts on game bundles or for pre-purchasing new games
• Create custom coupons with different types of discounts
• Use the campaigns section to send newsletters with the latest news on games for sale and active promotions.

Launch new games

To successfully sell online games, it is important to continue launching New Titles to keep your customers' attention always high.

Framework360 offers you the ability to easily manage your game catalog and add new titles with just a few clicks.

Moreover, you can use the functionality of cross-selling to suggest to your customers other games similar to those they have purchased or viewed.

Here are some tips for launching new games on your site:

• Create an engaging trailer: A good trailer can attract the attention of potential buyers and make them desire your game. Make sure to showcase the most interesting features of the game and create an engaging narrative;
• Offer special packages: Create special offers for your new games such as bundles with discounts on previous titles or exclusive accessories;
• Promote on social media: Use social media to promote your new game. You can post screenshots, videos, or advertisements on the social channels selected by your customers;
• Create special events: Organize special events, such as tournaments or competitions, related to your new game. This way, you can engage your community, create buzz around the game and generate additional sales opportunities.

Remember that the key to successfully selling online games is to always keep your customers' attention high and offer them new gaming experiences. Use the tips listed above to launch new games on your site and increase your sales.

Keep an active and engaged community

To sell online games, it's not enough to have a nice website; it's also important to maintain an active and engaged community. This means creating an environment where your customers feel part of something bigger, where they can share their experiences with purchased games, and where they can interact with you and other community members.

Create a forum or a chat

One of the first steps in creating this community is to set up a forum or chat where your customers can exchange opinions about the games they've purchased and, if needed, ask for advice from other users. In doing so, you can create a place where your customers can feel at home, without the need to leave your site.

Organize online events

Another thing you can do to keep your community active is to organize online events such as tournaments or multiplayer competitions. This will help you better promote your brand and keep your customers engaged in the gaming world.

Promote interaction on social media

Social media is an excellent tool for promoting interaction among your customers. You can create Facebook or Twitter groups where your customers can interact with each other and with you, or you can promote social media contests where you invite your customers to participate.

Offer extra content

Providing your customers with extra content such as guides or tips on purchased games can be a great way to keep your community engaged. By doing this, your customers will feel valued and appreciated, and they'll be more likely to return to your site to purchase additional games.

• Create a forum or chat where your customers can share opinions about the games they've bought and possibly ask for advice from other users
• Organize online events like tournaments or multiplayer competitions
• Promote interaction among your customers on social media
• Offer extra content like guides or tips on purchased games to your customers

In this article, we have explored how to use Framework360 to create your own e-commerce site and sell games online. Thanks to the numerous features offered by the platform, you will be able to customize your online store in a simple and intuitive way, listing your products for sale and managing site preferences through the navigation menu on the left.

In particular, we have seen how the functionality of campaigns with automations can be a useful tool in customer loyalty, allowing to send automatic newsletters based on the actions performed by the customer himself on his device.

Do not forget that to be successful in the world of e-commerce it is important to work on user experience: therefore make sure to provide detailed information about your products, to make purchasing easy and to offer an efficient customer service. Remember also to promote your online store through social channels and email marketing campaigns.

By using Framework360 you will be ready to launch your online sales business autonomously and without having to invest large economic resources or time. Register now at Framework360 and discover all its features!