How to Sell Drawings Online

Are you an artist looking for strategies to launch your digital career? Want to discover how to sell drawings online and turn your passion into profit?

You're in the right place. In this article, we'll explore the most effective techniques and best platforms for selling your art on the Internet. From optimizing your works for search engines to choosing the right marketplace for your style, you'll learn everything you need to know to reach a global audience and start monetizing your creativity.

Create high-quality drawings

It may seem obvious, but to be able to sell your drawings online, you need to ensure they are of high quality. There are a few things to consider when creating your drawings:

• Resolution: if you want your drawings to be printed or used professionally on a website, the resolution should be at least 300 dpi (dots per inch).
• Colors: colors should be vibrant and accurate. If you are creating digital artwork, make sure to use the RGB format to maintain a full range of colors.
• File Format: ensure that you save your drawing in the correct format. The most common format is JPEG, but if you need a transparent background you should use PNG.
• Background: if your drawing has a background, ensure it is clean and consistent.

Additionally, make sure you have the right equipment for creating your drawings. For instance, if you're creating digital art, you'll need a graphic tablet and software like Photoshop or Illustrator.

Another important tip is to practice: the more you train yourself in creating high-quality drawings, the better the final outcome will be. And don't forget that creativity is your secret weapon: experiment with different shapes, colors, and styles to create unique and original designs.

Choose an online selling platform

Once you've decided to sell your designs online, it's important to choose the right platform to do so. There are several options available, each with its own pros and cons.

Option 1: marketplace

Marketplaces like Etsy, Redbubble, and Society6 are websites that allow sellers to upload their products and sell them through the site itself. This option can be advantageous for those who are new to online selling and don't have much experience in managing an online store. Moreover, these sites already have an established customer base that can be easily accessed.

• Advantages:
• Easy to use;
• Already present in the market;
• Promotion of your work without additional costs.
• Disadvantages:
• Commissions on sales;
• Less control over pricing and shipping policies;
• Less store customization.

Option 2: creating your own website

The other option is to create your own website to sell designs online. This approach requires more time and resources, but it also offers greater control and customization of your online store.

• Advantages:
• Complete control over pricing and shipping policies;
• Customization of the online store;
• No sales commission.
• Disadvantages:
• More time and resources required for website creation;
• A need for basic technical knowledge for website creation or the use of a platform like Framework360 that helps you create your personal e-commerce site with total autonomy of choice;
• Promotion of your work requires additional efforts.

In both options, it's important to consider the costs associated with selling designs. Marketplaces charge a sales commission, while in the case of creating your own website there will be costs associated with domain registration and hosting the site.

Regardless of the platform chosen, it is important to invest time in promoting your products through social media, blogs, and other marketing activities.

To learn more about all the steps for creating an e-commerce site, you can find the guide at the following link: How to open an e-commerce site with Framework360

Use the right keywords for your audience

In order for your designs to reach as many potential buyers as possible, it is essential to use the right keywords in the titles, descriptions, and tags of your products.

Firstly, think about what a user interested in your designs might search for. For example, if you sell designs related to nature, you could use words like "natural landscapes", "wild animals" or "flowers" as keywords.

Incorporate these keywords into the product title and description naturally, without forcing it. Try to use them in the tags associated with the product as well.

Moreover, do not forget to also use related keywords, which are relevant to your artistic style or the technique you use to create your drawings. For example, if you use watercolor or charcoal techniques, include them in your keywords.

Remember that using the right keywords can make the difference between being found by many potential customers or going unnoticed. Here are some tools that can help you in keyword research:

• Google Trends: allows you to discover what searches are most popular and consequently choose the most suitable keywords;
• Google AdWords Keyword Planner: this Google tool also helps you find the most used keywords;
• AnswerThePublic: helps you discover what are the frequently asked questions about your topic and to create targeted content.

In summary, choosing the right keywords is crucial for increasing the visibility of your online designs. Remember to insert them naturally and use the available tools to find the ones most suitable for your audience.

Set the right price

One of the most important aspects in selling online drawings is setting the right price. If the price is too high, customers might be discouraged from buying, while if the price is too low, you could undervalue your art and not earn enough to cover costs.

Factors to consider when determining price

Here are some factors that you should consider when deciding how much to charge for your drawings:

• Material: if you use expensive materials like high-quality paper or specialized pens, you should consider raising the price to cover these costs.
• Technique: if you use a particularly elaborate or difficult technique, such as watercolor or mixed media, this should affect the final cost.
• Duration: how long does it take to complete a drawing? If you have spent many hours creating a piece of art, you should consider increasing its price based on the duration of the work.
• Purpose: you should also take into account where your drawing will be used. For example, if you are selling a drawing for commercial or advertising use, the price should be higher compared to a work intended for personal use.

Compare market prices

Furthermore, you should do research to see how much other similar drawings to yours are being sold for. There are various online platforms where you can find other artists selling works similar to yours and compare their prices. This will give you an idea of the market price for your drawings.

Remember that the price you choose must be fair for both you and your customers. There's no sense in setting a high price if no one is willing to pay it, but at the same time, you shouldn't devalue your work by imposing too low a price.

Implement these strategies and determine the right price for your art. This way, you can earn what you deserve while meeting the needs of your customers.

Promote your designs on social media

Once you've created your designs and started your online store, it's important to dedicate yourself to promoting them on social media. This will allow you to reach a wider audience and increase the chances of sales.

Identify your target audience

Before beginning to promote your designs on social media, you need to identify your target audience. Who are the people interested in your products? What are their demographic characteristics, interests, and habits?

For example, if you create drawings for children, you might find your audience on Facebook or Instagram by following pages or accounts related to parenting or children's education. If, on the other hand, you create digital art for adults, you could look for online groups of art enthusiasts or join platforms like Behance or Dribbble.

Create engaging content

To grab the attention of your audience on social media, you need to create engaging content. This means using high-quality images of your drawings and writing interesting and engaging captions.

In addition, consider creating videos that show the creative process behind your work or making tutorials on how to create certain types of drawings. This kind of content can attract the attention of potential clients and increase your online visibility.

Use appropriate hashtags

Hashtags are an important part of promotion on social media, as they allow people to easily find your content. Use the appropriate hashtags for your target audience and for your designs, keeping them relevant and specific. For instance, if you create fan art of movie or TV show characters, you can use hashtags associated with those characters or the fan community.

Create collaborations with other artists

Consider the possibility of creating collaborations with other artists on social media. This will allow you to reach a wider audience and gain additional sales opportunities. For example, you might create paired designs with another artist or participate in online events organized by artistic communities.

• Always remember to use social media responsibly, adhering to the rules of various platforms and interacting with your audience in a professional manner.

Encourage your followers to purchase your products through sponsored posts or special offers on social media.

Never forget the importance of engagement: respond to comments and questions from your followers promptly and in a friendly manner.

By following these tips, you can successfully promote your designs on social media and reach a wider audience, increasing sales opportunities for your online store. If you're looking for a comprehensive platform to manage your online store, try Framework360.

Offer discounts and promotions to loyal customers

One of the most effective techniques to retain customers for your online design shop is to offer them special discounts and promotions.

This not only encourages them to return to make future purchases but also makes them feel appreciated and valued as loyal customers.

How to create discounts and promotions on your e-commerce site

To create discounts and promotions on your e-commerce site with Framework360, you can use the marketing campaigns section, which allows you to send personalized messages to your customers.

For example, you could create an email marketing campaign for all customers who have made at least three purchases over the course of the year, offering them a 10% discount on their next order.

Alternatively, you could consider other solutions such as:

• Loyalty points: every time a customer makes a purchase, they accumulate points that can be used later to get a discount or a free product;
• VIP discounts: exclusively reserved for customers who have reached a certain level of spending or loyalty;
• Seasonal promotions: like Christmas discounts or summer sales;
• Discounts on related products: for example, offer a 20% discount on a printer to those who buy a certain quantity of ink cartridges.

Attention to promotion management

It is important to remember that promotions and discounts must be managed carefully and wisely, to avoid damaging the profitability of your store.

Therefore, try to:

• Define the conditions of the promotions precisely: duration, minimum spending threshold, included or excluded products;
• Calculate the profit margin on discounted products carefully;
• Avoid offering too high or too frequent discounts, so as not to accustom customers to paying less than they should;
• Promote promotions in a targeted manner, to customers who can benefit most from them.

By following these simple rules, you will be able to create effective promotions that are advantageous both for your loyal customers and for your business.

Track your sales and customer feedback

Once you start selling your designs online, it is important to keep track of your sales in order to evaluate your activity and make any changes to improve it. Framework360 offers an intuitive dashboard where you can easily monitor your sales, website traffic, and other useful information.

Furthermore, it is essential to know the feedback from your customers to find out if they are satisfied with your product and the service provided. You can ask your customers to leave a review on your website or on social media, so as to obtain direct feedback on the quality of your designs and your online sales activity. In this way, you can understand what works well and what needs improvement in order to better meet the needs of your customers.

Another useful option that Framework360 offers you is to create surveys and questionnaires to collect specific feedback from your buyers. With this information, you can make more informed choices about managing your e-commerce business.

Remember that maintaining open communication with your customers is one of the key factors for creating a successful long-term business. Listen to what they have to say and adjust your strategy accordingly.

• Keep track of your sales and website traffic with the Framework360 dashboard.
• Ask your customers to leave a review to get direct feedback on the quality of your designs and your online sales activity.
• Create surveys and questionnaires to gather specific feedback from your buyers.

Conclusion

Keeping track of your sales and customer feedback is essential for success in e-commerce business. With the help of Framework360, you can easily monitor your sales and collect valuable information about your products and services. Always remember to listen to your customers and make the necessary changes to improve their shopping experience on your website.