The basic operation for developing a website is registering a domain!
It seems like a simple step but in reality, it hides pitfalls and details to be aware of.
The domain is the equivalent of the representation of various elements composed of digits and letters (the IP address, such as 94.34.131.110).
Thanks to the DNS (Domain Name System) protocol, these values can then be converted into letters, effectively composing the website's domain name.
How a domain is composed
A domain is characterized by various parts and, to really understand how to purchase your domain, you must also know the elements that make it up.
- Prefix: It's the first element on the left, http or https (the latter is more secure and has now become a useful value for the Please note that the English translation stops where your provided text ends ("alla" is not translated because the sentence is incomplete). If you need further translation, please provide the rest of the sentence. SEO)
- Subdomain: It is the classic www. Very often when talking about subdomains, people think of something else, but it is simply the www which now can also be absent.
- Actual name: This is the name of your domain, defined as second-level domain.
- Extension: A while ago there were only the classic .it, .com, .org, but in recent years many other extensions have developed (such as .shop, .pizza and many others) which are very useful to stand out from the crowd but obviously they cost more compared to simple and traditional domains.
An important clarification: there are multiple levels in domains. For example, there are third-level domains like demo.xxx.com for instance, useful for developing demos and test environments but also for differentiating a section in the case of big brands.
Now that we have discovered the elements of a domain, let's move on to the actual guide:
How to purchase a domain and how much it costs
Basically, you will just need to choose the domain name (after verifying through the same provider chosen if the domain has already been registered), also with SEO in mind.
Because choosing a domain name is the first step of SEO.
When choosing a domain name, it is important to consider at least two factors:
- Simplicity and immediacy: imagine that this name will appear on social media, it will be exclaimed during calls and conversations. Therefore, it must be simple and immediate. No to overly complex names!
- Useful for SEO purposes: if you include the keyword with which you want to index the site in the domain, you have already started a long but satisfying journey of optimizing the future website. Often the owner's first and last name are used especially in small businesses, it is good practice to insert the keyword that represents the activity, for example firstname.lastname.pizzerianapoli.it
Let's go back to purchasing and registering the domain.
The best providers for buying a domain are Aruba, Register, but also Siteground or Netsons.
The prices vary from provider to provider, but in fact, when it comes to just buying the domain name, it ranges from 15 to 30 euros per year.
How to register a domain for free
Registering a domain for free is very simple. There are many platforms that allow you to take advantage of third-level domains branded for free such as Framework360 (for example, you can register a domain like yourbrand.framework360.it).
These domains are not the best for search engine SEO but they are a good starting point for developing your site, as you can indeed purchase a main domain later on and change it with just a few clicks.
Is it useful to buy a hosting package with the domain?
Without a doubt, it is also economically advantageous but sometimes, depending on the hosting, it can be complex to move the site from one host to another (auth-code request and similar operations).
To avoid this problem, we recommend using an all-inclusive platform (like Framework360) that also allows you to create your website and do digital marketing.
In fact, by purchasing and registering only a domain, it will be easier to move the future domain from one platform to another (it will suffice to point the DNS to the new platform).
How to register an anonymous domain
In some cases, it is preferable not to disclose personal information.
Many webmasters, in trying to find out which hosting a domain is registered with, can really see everything about your company (with services similar to whois).
Companies that care about this form of privacy extend the domain privacy features during purchase, paying a small additional amount to mask their personal data.
The service in question is called precisely whois privacy or id protection.
Some extensions like our Italian one (.it) do not completely mask the data while others provide for almost complete obscuration and anonymity.
Registering a domain with a .com extension
A small clarification is needed. With many hosts like Aruba, for example, if you decide to register a domain with a commercial .com extension, you will have to pay close attention to the emails that arrive as the purchase and the holder's data will be confirmed (a sort of additional verification).
Registering a Domain on Aruba
If you have decided to invest a small annual sum for the purchase of a domain, you can register your domain on Aruba.
The Italian provider is not very intuitive and has an outdated interface, but it's perfect for purchasing just the domain.
Like most providers, it will be possible to choose the domain or buy a package that includes both hosting and the domain.
To register your domain go to Aruba.it, select the domain name if available and the extension. Now click on the search button and in the following screen choose the best solution for you.
If you purchase only a domain, the options available to you will mainly be three:
- Domain with DNS Management: a simple domain with the possibility of managing DNS (those also useful for transferring from another provider);
If you wish to opt for the Framework360 solution, we recommend purchasing the "Email, Domain with Redirect and DNS" package or "Domain with DNS Management" if you decide not to need company-branded email boxes (example. info@yourdomain.com)
Once chosen, go ahead and log in (if you already have Aruba credentials, you might have registered PEC with Aruba).
Here, twice over, you will need to fill out fields upon fields of personal information (first for the account holder's details as well as your private account data).
In the final phase, choose your payment method among PayPal, bank transfer, or credit card.
Remember to review all the emails that you will receive once the order is completed and, in case of a domain with a .com extension, to confirm your identity so as to verify the domain.
Create a website with Framework360
After purchasing the domain, you can start building your website and doing digital marketing with Framework360.
Framework360 is the first complete digital marketing platform, which will help you create and manage through numerous but intuitive screens and windows, various marketing tools to sell your product/service.
After creating an account and registering your environment, you will have the option to choose a theme for your website and proceed with inserting your content such as photos, texts, and videos according to your preferences.
After comfortably registering at the following link and thus creating your environment, you will be ready to start.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
