In the realm of affiliate marketing, angles are a very important tool that helps to find ideas for constructing a well-structured advertising campaign.
Angles are used to engage and interest the user so much that they achieve the conversion of a click on the advertising banner through the use of specific interests.
Moreover, they manage to convince the customer to buy a certain product or service by targeting a specific and emotional need of the consumer.
Who needs angles
Angles are generally used by:
- Web Marketers;
- SEO Experts;
- AdWords Experts;
- Graphic Designers;
- Bloggers;
- Affiliate Marketers.
How to find the angles
To find the right angles, you must first ask yourself some questions:
- Why would the user want to use our service?
- What problem can we solve for the user?
- Who is our target audience?
By answering these simple questions, we can create effective advertising, creating an angle suitable for each answer.
Angles leverage the advantages and benefits that the product or service offers, so finding a suitable angle for every need is very easy.
After answering the questions, it is important to put yourself in the user's shoes.
Find your buyer persona and step into their shoes: think as they would think, go to places they might visit/frequent, and try to get inside the mind of your target audience.
Visit forums where your potential customers are and participate in conversations to pick up the most used keywords.
Furthermore, to sell to a specific audience that has not already been tapped by other marketers, it's important to find Narrow Angles, meaning angles that exploit a particular benefit to promote a product or service.
The so-called "Narrow Angle" aims to solve a specific problem, while a broad angle aims to solve a generic problem.
How to create angles
To create angles, avoiding getting into trouble with technical definitions, I will give you a simple and easy-to-understand example.
Our first question is: why should the user take advantage of our service?
The answer is: for convenience.
So, the first question and answer have already come out.
Now that we have the answer let's see how to proceed.
The second question is: what problem can we solve for the user?
This is where the angle is created: has it been a stressful day and you don't feel like going out? Enjoy your lunch in the full comfort of your home, order and we'll be right there.
The third question is: which target are we referring to?
An answer to this kind of angle could be for a typical customer who works all day, has no time to cook, or even doesn't know how to cook at all.
Essentially, angles bring out the advantages and benefits derived from the product or service in question.
Conclusions
The copy is the most important part for creating an angle.
To structure an effective copy, several points must be followed:
- Explain in a very simple way what the service you offer does;
- Find two features for each and one benefit: for example "Valentine's Day dinner promotion" is a feature, "pizza menu with drinks included" is a benefit.
- Think about the target interested in your offer;
- Instill fear and reassure with your campaign: "Do you want to take your sweetheart out for dinner on Valentine's Day? Leave it to us! Pizza menu 10 euros and we'll cover the drinks!";
Now you are ready to create more variants of your promotional campaign using different angles to find the right one for you!
Leverage the potential of your angles with Framework360
Once you have created perfect angles, you will need a means to make the most of them in your advertising campaigns.
This is where Framework360, the innovative and most comprehensive Italian platform for everything related to digital marketing, comes in handy. It will give you the ability, among its numerous functions and tools, to create and configure your personal landing page, to be used for your campaigns.
The process will be easy and intuitive, and it will allow you, through the platform's page builder, to create a perfect landing page, on which to insert your angles, and thus be able to exploit them to increase conversions for your professional campaign.
Try Framework360
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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