How to Find Facebook Interests

The interests of Facebook are one of the most famous and widely used tools of Facebook ads.

Over time, Facebook has become very useful for promoting a business, thanks to the introduction of interests, which allow for a better understanding of each individual person and to leverage this information to target potential customers.

The identification of interests occurs through the data that users include on the platform such as their job, habits, interests, and hobbies. Therefore, the world's most famous social network, thanks to interests, is able to understand what the user likes and tends to show them pages or sponsorships, based on what the user has shown an interest in.

How Facebook finds interests

Facebook profiles its users by studying their habits and behaviors. A personal profile is linked to a specific interest, whenever the user performs one or more of the following actions:

• becomes a fan of a page
• hits the like button on a post about a specific topic
• participates actively in discussion groups
• uses certain keywords in his/her profile
• shares a content
• updates the information in his/her profile

Facebook interests and preferences

The possibilities for targeting an audience through Facebook are varied, so it's necessary to choose the one that best suits the sector in which a company operates.

If, for example, a user likes several travel pages or shares information related to this sector, these interests can represent a potential customer for those who manage travel websites, a travel agency, or a hotel.

The professional who uses interests to create ad campaigns on Facebook is favored by the use of this tool because this information allows for more detailed targeting of the target audience.

But in some sectors, using only people's interests is not enough. For example, a furniture store that wants to identify its potential customers cannot rely solely on user interests but must utilize other criteria to reach its target. Therefore, it is necessary to use other targeted criteria, such as demographic data and Please note that the text ends with "and", indicating that the original text likely continues beyond what has been provided. geographical position.

When interests are useful for defining an audience

There are two cases where it is necessary to use interests to identify an audience: 

• For the first advertising campaigns on Facebook: indeed, in this case, to be able to leverage defined audiences it is necessary to use interests through the detailed targeting field
• When using custom audiences: this type of audiences are very small and therefore get exhausted quickly, to increase their reach, interests come to the rescue.

Using interests

Choosing keywords for interests is not always easy, as it's necessary to select those suitable for the specific context.

There are 5 criteria for using interests:

• Knowing how to find the keywords for interests
• Being able to choose the specific keywords relevant to your industry
• Determining how many interests to apply together
• Properly applying the functions of the detailed targeting field
• Correctly matching interests with each other

Hence, to be able to use interests correctly, it is essential to know the most important rules and their operation; otherwise, there is a risk of compromising their use. 

How to find hidden interests on Facebook

Thanks to Framework360 it is possible to find some hidden interests useful for the successful outcome of your advertising campaigns.

The hidden interests are classified as new interests, so there is not much competition; this way you will have two advantages:

• you save on advertising budget;
• the results of the campaigns will be better.

After finding the hidden interests it is possible to copy and paste them on Facebook, by doing so, the platform will make these new added interests appear among the suggested ones.

Framework360 is the first complete digital marketing platform, which will help you create and manage, through numerous but intuitive screens and windows, many marketing tools to sell your product/service.

After comfortably registering at the following link and thus creating your environment, you will be ready to start.