How to do Digital Marketing

Digital Marketing, unlike traditional marketing, allows for the enhancement of promotion by using the online medium, through the use of advertising communication techniques.

Doing Digital Marketing means dealing with various areas of online communication, such as:

• Email marketing via email;
• Social media channel management;
• Website optimization in terms of SEO;
• Digital advertising (creation of paid online marketing advertisements).

Companies that employ digital marketing strategies can reap numerous benefits, including increasing their customer base and enhancing their credibility or brand awareness.

Digital marketing: how to get started

Digital Marketing involves creating efficient connections between customers and the company. This primarily happens through five components:

• Digital devices: users interact through websites not only using a PC, but also tablets and smartphones;
• Digital channels: these interactions mainly occur via social media channels such as Facebook, Instagram, and LinkedIn;
• Digital Media: these are all the actions that companies carry out to be found by customers, such as paid advertising through social channels, email marketing, and the strategic use of social media;
• Digital Data: this refers to the collection and analysis of user data, which is very important for companies because it can help in creating personalized content and for specific targets;
• Digital Technologies: these include all the marketing technologies needed for designing interactive experiences on sites, for segmenting the target, for creating personalized campaigns, and for enhancing conversion rates.

Why do Digital Marketing

Compared to traditional marketing, which spreads advertisements mainly through traditional media (such as print, radio, television), in Digital marketing everything happens in the world of online, primarily through email, video, social media.

Digital marketing, therefore, is of fundamental importance for any type of company, to increase both its authority and its business.

Digital Marketing: how it works

Digital marketing, is carried out through a strategy, in which not only the objectives to be achieved are defined but also the types of channels and techniques to use.

The main factor that determines which types of channels to use within a digital marketing strategy, depends on the type of service or product that the company wants to promote and on the correct analysis of the customer journey, which is the path a potential customer takes from the moment they first become aware of the company until they purchase the product.

Among the various existing marketing strategies, we present to you the most used ones.

Digital Marketing: how to create quality content

Content such as videos, photos, blog posts, are very important for generating traffic to a brand's website and social channels.

To be interesting and engaging, contents must represent real value for users: provide useful information, present offers or discounts, provoke emotions and, more generally, evoke the user's attention.

Digital Marketing: how to create a successful e-commerce

If within your strategy there is a section dedicated to e-commerce, it is important that each product page is detailed.

The product must indeed be illustrated in all its finest details, and all the important technical information should be present.

Every product page should also include:

• Title, subtitle, product name, all with keywords that users search for;
• Information about shipping, prices, and returns;
• Clear images, showing the product from multiple angles.

Digital Marketing: how to optimize websites through seo

A company's website, to function well, must be optimized for SEO (Search Engine Optimization).

SEO encompasses a range of techniques useful for a website in order to be ranked among the higher results in organic search on search engines, such as Google.

Digital Marketing: how to gain visibility with google ads

Thanks to Google Ads, it is possible to create paid marketing campaigns, which can increase brand visibility.

The paid ads created with Google Ads can help intercept various customers based on different targeting parameters such as age, gender, location, and language.

Moreover, you can set a budget for spending, the duration of a campaign, and include keywords in the ads. Lastly, the platform of Google provides useful tools to understand whether a campaign is working or not.

Digital Marketing: how to use social channels

The social media have become an important communication channel for companies.

In fact, these must be managed not only professionally but also present content that is interesting to customers.

One of the goals of this strategy is to put users in direct contact with the company.

The user thus moves from being a mere passive spectator to having an active role in the company's communication journey. 

Digital Marketing: how to create paid campaigns on social media

Today social channels offer the possibility to use certain tools to create very useful paid campaigns for companies that:

• They want to communicate important information to a broad audience;
• Increase the fan base of their social media pages;
• Sell online products or services.

All these actions can be achieved through the creation of specific campaigns and with the ability to target users accurately, using a range of parameters such as: interests, age, location, and spoken language.

In this way, campaigns can reach a specific targeted audience, bringing excellent results.

Digital Marketing: how to measure results

Any strategy implemented on social media or the web can be measured and analyzed using appropriate tools.

Some of these tools, such as Google Analytics, Facebook or Instagram Insights, are free and allow you to analyze the efficiency of posts, paid campaigns, and other parameters through the use of various KPIs (Key Performance Indicators).

The measured data that can be analyzed is vast, so it's better to choose a few specific ones.

Evaluating and measuring results is a very important activity, often underestimated, but in reality, it is essential for achieving the set objectives.

There are many aspects to consider when doing digital marketing, but if well implemented within a carefully planned strategy, they can give a company added value and most importantly excellent results.

Do Digital Marketing with Framework360

Framework360 is the most comprehensive innovative platform for everything related to digital marketing, and for this reason, it will help you to develop your marketing operation at its best, including all the steps we have just analyzed.

First and foremost, it will provide you with the opportunity to create your own online environment, from which you can then develop your personal website without the need for web building skills or programming knowledge.

Once you have created your environment, the platform will offer you a vast array of sections and tools that you can use to do digital marketing in an intuitive, professional, and effective way. With Framework360 indeed, you will have the ability to:

• Configure your site and upload content: through the integrated visual builder on the platform, you can configure your site quickly and intuitively yet professionally by inserting and setting up all the pages and most important sections (e.g., header and footer), customizing it and uploading content, both written and visual.
• Create and manage an e-commerce section: thanks to the dedicated plugin, once installed from the "customization" section, you will be able to add an e-commerce to your site, which will be easily manageable in all its aspects. Here you can indeed take care of every detail, from the product descriptions, to checkout, through customer management and cross-selling, and much more.
• Analyze the performance of your marketing and create tailor-made campaigns: through the "report" and "web tracking" sections, you can exploit the data collected by the platform and external systems, such as Google Analytics, integrated on Framework360, to analyze the performance of your marketing, choose the best strategies based on effectiveness, and create advertising and conversion campaigns designed according to such performance.

Therefore, everything we have analyzed previously in the article, and much more, will be possible to create, configure, and manage optimally through the platform; try Framework360 for a complete and personalized digital marketing experience.