How to Create Contact Forms

If you have a website, you've probably found yourself in need of creating a customized contact form to be reached by visitors or for lead generation.

There are various sites that provide this type of service; many offer a free version, while others, with more options, require a payment. 

The main purpose of a website is to get the user to fill out the contact form; therefore, it's very important that the form is as appealing as possible, since an efficient form can increase conversions by over 100%. Often, only minor modifications to the contact form are needed to achieve a higher number of conversions, meaning more users completing the form.

How users get to the contact form

The user typically reaches the contact form because they were attracted by a special offer or product. A good practice for having a Efficient website aims to welcome the visitor, that is to create an interest that encourages them to discover more; but afterwards it is necessary to guide the user towards the form.

By the time the user reaches the form, their interest has been captured and they are therefore willing to leave their data by filling out the form.

How to create an efficient contact form

To create an effective form it is important that it follows certain rules that enhance its effectiveness; to do this a contact form must be primarily:

• Pleasing
• Simple to fill out
• Engaging

Simple contact form

Having a simple contact form with few inputs required is crucial, because it allows even less experienced visitors not to have difficulty in filling it out. Moreover, the dwelling time on a site is usually very short, so the time to convince visitors to fill out the form is limited.

To ensure that a form is effective, and therefore converts, it is necessary for the fields to be:

• Few
• Instantaneous
• Appropriate

The possible fields to include in a contact form can be as follows: 

• Name: although not always necessary, it makes the user feel like a person and thus fosters trust towards the website;
• Email: this is one of the fundamental fields because it ensures further conversations with the visitor and therefore potential customer;
• Phone Number: on one hand, this field is important to include because it allows the company to also contact the user by phone, but on the other hand, for the visitor it might be private information they do not wish to disclose;
• Message: this is a very important part of the form because it allows users to express their interest in a product or service, to request information or clarification. Moreover, in this way, the company has more information about the potential customer, which can be useful for subsequent contacts.

What happens after the contact form is submitted

When a visitor of a web page has filled out and submitted the contact form, it may happen that: the user is directed to a thank you page, or a successful submission popup is displayed.

The first solution, that is a thank you page, is much better than the second one, because:

• The thank you page after submitting the form reassures the user;
• With this page, it's possible to direct the visitor to other content or products, thereby extending their stay on the site;
• It's possible to track this page in order to review conversions and discover what led the user to submit the form;
Contact form.  

How to create a contact form with Framework360

Thanks to Framework360, creating contact forms is easy, among the benefits you can find:

• Extremely simplified forms
• The ability to create forms visually, by dragging fields and setting actions that the form should perform
• Facilitated responsiveness, with one click you can make the contact form responsive for both tablets and mobile devices
• You can manage contact forms quickly
• With just one click you can add new fields

Try framework360 for free

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