How to create an online questionnaire

Creating an online questionnaire is a really useful web marketing practice for many different purposes: from targeting activities to segmenting your audience.

The purposes of creating an online questionnaire are, therefore, multiple:

• Gathering information and leads for potential ads;
• Customer profiling;
• Loyalty building

The advantages of creating an online questionnaire include:

• Speed of execution and immediate response;
• Digital storage of results;
• Significant time savings;

How to create an online questionnaire

The steps to create and populate a functioning online questionnaire are:

• The goal of the questionnaire;
• Creating questions that are useful in achieving that goal.

Now that you know what your goal is after administering the online questionnaire, follow these general rules to create a professional online questionnaire.

Start drafting the right questions to achieve your goal.

• Work on the goal: to do this, work backwards and complete all the useful questions that will allow you to cover everything you need to reach the famous goal.
• Use simple and concise language: avoid technical terms, speak plainly and use only terms understandable by most of your audience. Be concrete and very specific but simple and concise. Moreover, avoid overly open-ended questions that are open to multiple interpretations; ask only questions where the answer is one or the other.
• Present everything clearly and do not bundle divisible questions together: it's better to ask an additional question but always be very clear and straightforward, never make questions too long.

Choice of questionnaire type

Another fundamental aspect for the population of an online questionnaire is the choice of types of questions.

There are basic rules for choosing which types of online questionnaires to use.

• Open-ended questions: these are the classic questions that are extremely subjective. They are useful for requesting personal opinions in depth. They are obviously difficult to put into a database because they cannot be grouped uniquely but only conceptually;
• Multiple-choice questions: great for answers that are easy to categorize in a database. These are the questions that have a limited number of responses (typical A, B, C).

Tips and precautions to encourage completion of an online questionnaire

An additional idea to get a wider audience to fill out a survey is to include an incentive for completing it, such as a prize (an e-book or a PDF, for example).

As well explained by Robert Cialdini's theory, there is a principle called reciprocity. This principle talks about a quid pro quo, that is, a reciprocal exchange. If you give away a guide or any free material, the user will more likely complete the questionnaire.

Now that you know how to logically create an online questionnaire and how to encourage users to complete it, let's discover what the best platform for creating online questionnaires is.

With this software, you will be able to embed the created questionnaire into your website without using any code.

Creating online questionnaires with Framework360

Framework360 is the first complete digital marketing platform, which will help you create and manage, through numerous but intuitive screens and windows, a variety of marketing tools to sell your product/service.

Thanks to Framework360, in fact, you can create your questionnaires in a simple and visual way.

Let's see now how to do it.

After creating an account and registering your environment, you will have the opportunity to install the dedicated plugin for questionnaires among the many offered by the platform, after which the "Questionnaires" section will open in the convenient sidebar on the left.

Each questionnaire will have its own link, so you can easily send it to your contacts for completion.

You will finally be able to see all the responses comfortably in the module at the "Responses" section.

After registering comfortably at the following link and having thus created your environment, you will be ready to start.