How to Create a Website

Creating a website means giving voice to your company through the internet.

The website is a showcase that allows you to break down all limits and spatial barriers, putting you in touch with customers both near and far.

There are many types of websites: consider the blog, which we have previously discussed in the guide on how to create a blog, but will return to; or the e-commerce, a site dedicated to selling products, and the landing pages, designed to receive inquiries and calls and promote a single product or a specific professionalism. 

Let's now see, however, how a website is structured.

Classic structure of a website

A website is usually made up of a home page (the main page of the site), several internal pages (for example "about us" and services offered), a dynamic page that is continuously updated, for the gallery for instance, and a page dedicated to contacts.

From sector to sector, the website varies in colors, fonts, graphics, and compositional elements, also largely based on the branding work behind each activity.

We will now specifically analyze the fundamental elements that make up a professional and attractive website.

Basic elements for a professional website

• Header and footer: these are the two main elements of a website, which are repeated on all pages. The header is the top part of the site and should contain the company's logo, navigation menu, and if provided by the structure and project, at the top there will be the reference phone number (clickable from mobile) and email (with a link to a new email with this recipient). The footer is instead the bottom part of the site and will contain all administrative information (in addition to the number and email, also the address, certified email (PEC), and VAT number).

Home page: almost every website includes a home page developed in this way: the home page typically summarizes all the focal points of the entire site. At the beginning, just below the header, there will be a slider (images that scroll across the full width of the screen). Here, you'll find captivating photos that perfectly represent your core business, a brief excerpt from the "About Us" with a call to action (the button) leading to that page, followed by references to services and contact information, and possibly a carousel (dynamic elements that scroll) of the latest blog articles (if included in the structure).

Static pages About Us and Services: these are simple pages with texts and photos that introduce the company.

Projects and/or gallery page: these pages will feature photo galleries, more or less complex, showcasing your activity and your finished products.

Contact Page: this page will reiterate the elements of the footer with the addition of other addresses if present (other locations for example) and a dynamic map of the company address. On the contact page (sometimes also on the homepage), it is essential to have a contact form (fields to be filled out to receive potential quotes from clients on your business email). 

Now let's move on to the basics of creating a website.

How to create a website from scratch

If you know what to talk about and how to communicate it, then you just need to purchase your domain.

As we've already seen in the tutorial on how to create a blog, Framework360 platform will assist us in this purpose. 

How to build a website with Framework360

Framework360, compared to other platforms, is a simple and essential software, but it has some truly significant potential.

The strength of this new software is that it makes creating a fast and functional website extremely easy.

Anyone with even just the basics of developing a site with a traditional CMS will have no trouble building a professional website in less than 3 hours!

Discover Framework360

Through this platform, it will indeed be possible to create your own online environment through simple registration.

Once we have our account, we will have at our disposal many Content Management options for our site, all intuitive and easy to use even for those who are completely inexperienced in the field of website creation.

For whatever your type of website may be, the platform is capable, through specific plugins, of configuring the foundations of your web page by itself, whether it's a blog, an e-commerce site or a business's website.

Moreover, for any need or question, Framework provides numerous and specific guides, available on the YouTube channel, to lead you step by step in creating your site.

Beyond form, however, it is important not to forget to take care of the content.

How to Write Copy for a Website

The website must convert: this means that the owner will have to receive calls, quote emails and contacts through his web page.

To do this, one must reach users effectively. Whether you want to be a market leader or present yourself as a solution to a particular problem or need, it must be conveyed efficiently and functionally in what is the language of the web. 

Use well-crafted, incisive (straight to the point) and highly persuasive copywriting!

Try to immediately hit the main points of the discussion and topic, as web readers do not want to waste time, and they need an answer to their search query; help them with quick, clear, and verified information, and provide useful materials (such as referral links) to facilitate their navigation.

We also advise you to learn about SEO (Search Engine Optimization), study its basics, so that your site can improve its positioning (ranking) on the web.

This will only increase the likelihood that your site is visible among the first pages after a web search, and consequently increase direct traffic to your site.

In other words, if your site is well optimized, it can appear on the first page of Google after a relevant search made by any user through the search engine.

Once such traffic has been achieved, our goal will be to convert it into earnings.

How to earn money from your website

To monetize with a website, it's essential to make yourself known and attract potential customers based on specific targets.

To do this, you can launch sponsored campaigns with Google ADS to increase targeted site visits and, if included in your web marketing strategy, create a Facebook and Instagram page with sponsored posts that lead to the website.

The secret will thus be to find effective ways to make the most of the traffic on your site and convert it into sales opportunities and earning potential.

You could, for example, turn visits into customers for your e-commerce, or increase traffic on your blog to generate income through advertising or affiliate marketing; the possibilities are numerous.

Being present on the web is now essential but also gives you the chance to have limitless prospects and goals that were once unimaginable to achieve.