How to Advertise on LinkedIn

LinkedIn is the world's largest professional networking social network with over 700 million registered users. This makes it one of the best advertising platforms for companies looking to reach a highly qualified professional audience.

The targeting offered by LinkedIn is highly precise and allows companies to create advertisements that only reach people who meet specific criteria selected by the company itself, such as: job position, job title, industry sector, age, geographic region, and many other factors.

Moreover, LinkedIn offers various types of ads to choose from based on the company's marketing objectives. For example:

• Sponsored Content: this type of ad appears as a post in users' feeds and can include text, images, and videos.
• Sponsored InMail: this type of ad is sent directly to users' inboxes in the form of a private message.
• Sponsored Jobs: this type of advertisement allows companies to promote job opportunities within the platform.

Another advantage of using advertising services on Linkedin is budget flexibility. Companies can choose to pay per click, impressions, or specific actions such as downloading a white paper or registering for an event.

In summary, Linkedin offers a great opportunity for companies to reach a highly qualified audience interested in their products/services. With strategic planning and the use of available targeting options, companies can achieve significant results from their advertising campaigns on this platform.

How to create an advertising account on Linkedin

To start advertising on LinkedIn, the first step is to create an advertising account. Follow these simple steps:

1. Go to the LinkedIn Ads Manager website (https://www.linkedin.com/campaignmanager/) and click on "Get Started" to create a new account or sign in with your existing credentials.
2. Next, you will need to set up your advertising account by entering business information such as company name and payment method.
3. After creating the account, you will be redirected to the LinkedIn Ads Manager dashboard where you can create your first advertising campaign.

Before you begin creating your campaign, it's important to understand the available targeting options. You can choose to show your ads based on criteria such as:

• Job: job title, job function, industry, etc.
• Demographics: age, gender, geographic location, etc.
• Interests: categories of interest based on user activities on LinkedIn.
• Companies: list of companies to target.

After choosing the ideal target for your campaign, you will be able to select the format of the ads among sponsored text, dynamic ads, and display ads. Additionally, you can define the goal of your advertising campaign among:

• Lead generation
• Increase in page views
• Promotion of an event
• Increase in app downloads
• Etc.

Remember that to create an effective campaign on LinkedIn, it is important to have a clear and targeted value proposition for your selected audience. Moreover, use eye-catching images and persuasive texts to attract users' attention and drive them to take action.

In conclusion, creating an advertising account on LinkedIn is simple and quick. Leverage the available targeting options and create compelling ads to reach your ideal audience and increase your company's visibility.

Targeting and audience segmentation on Linkedin

LinkedIn is one of the most advanced advertising platforms in terms of targeting the audience. Thanks to the vast amount of professional data provided by users, you can reach your ideal target with extreme precision.

Targeting options available

Here are the main targeting options available on LinkedIn:

• Demographic: you can select the audience based on age, gender, geographic location, education level, and language.
• Workplace: you can select the audience based on industry, job function, professional seniority, and company size.
• Interests: you can select the audience based on interests expressed by users on LinkedIn.
• Similar Audiences: you can create an audience similar to that of your current customers or users who have interacted with your content on LinkedIn.

Example of targeting on Linkedin

Let's assume you are a company that offers financial consulting services for small businesses. Your goal is to reach small business owners located in the United States. Here's how you might set up your advertising campaign on LinkedIn:

• Demographics: select men and women aged between 25 and 54 years old located in the United States.
• Occupational: select small business owners or managers in companies with fewer than 100 employees.
• Interests: select users who have shown an interest in topics such as "corporate finance", "financial planning" and "investments".

In this way, your advertisement will only be shown to people who match these criteria, increasing the chances of obtaining conversions.

Creating an effective advertising campaign on Linkedin

LinkedIn is a professional social network that offers many opportunities for businesses to advertise their products or services. Here are some tips for creating an effective advertising campaign on LinkedIn:

1. Define the target audience

Before starting to create a campaign, it is important to define the target audience, which is the public that the advertisement will address. For example, if the company sells software for human resource management, it might want to reach HR managers of large companies.

2. Choose the advertising format

LinkedIn offers various advertising formats to choose from: text ads, dynamic ads, and video ads. It's important to choose the format that best suits your message and target audience.

3. Create a compelling advertisement

The ad should be brief yet impactful and capture the audience's attention from the first words. It is important to highlight the distinctive aspects of the product or service offered and show how it can solve the problems of the target audience.

4. Use a/b testing

The A/B testing allows you to test two variations of the ad to see which one works better. For instance, you could test the effectiveness of two different headlines or two different images. This enables optimization of the ad based on the results obtained.

5. Monitor campaign results

It is important to monitor the campaign results to understand if it is working and to make any necessary adjustments. LinkedIn offers a range of tools for monitoring ad performance, such as the number of views, clicks, and conversions.

6. Budget optimization

To create an effective advertising campaign on LinkedIn, it's crucial to allocate the budget wisely and ensure there is enough funding to cover the duration of the campaign. Moreover, be prepared to adjust the budget based on the results obtained during the campaign itself.

In summary, to create an effective advertising campaign on LinkedIn, it is essential to define your target audience, choose the most suitable ad format, create a compelling advertisement, use A/B testing, and monitor the campaign results.

Tips for optimizing advertising campaigns on Linkedin

To achieve the best results from your LinkedIn advertising campaigns, here are some useful tips to follow:

1. Define your target audience

Before starting a LinkedIn advertising campaign, you need to thoroughly understand your target audience. This way, you can create targeted ads that reach exactly the audience you are interested in. You can define your target based on criteria such as industry, job position, age, and skills.

2. Use engaging images

Ads with engaging images capture users' attention. Use high-quality images that best represent the product or service you offer. Ensure that the images are relevant and align with the message of your ad.

3. Write clear and effective text

The text of your ad should be brief, clear, and effective. Use relevant keywords to attract the attention of your target audience and describe the benefits of your product or service in a precise and convincing manner.

4. Add a call-to-action

Including a call-to-action in your ad is crucial for encouraging users to take a specific action. You can invite your potential customers to sign up for your website, register for an event, or request more information.

5. Monitor and optimize your campaigns

To achieve the best results from your LinkedIn advertising campaigns, you need to constantly monitor them and make adjustments based on the collected data. Analyze metrics such as click-through rate, conversion, and cost per click to understand if your campaign is performing at its best.

6. Use the available tools

LinkedIn offers various tools to help you create and manage your advertising campaigns in the best way possible. For instance, you can use the LinkedIn Insight Tag to track conversions on your website, or the LinkedIn Audience Network to reach a broader audience outside of the LinkedIn platform itself.

Optimizing your LinkedIn advertising campaigns takes time and expertise, but by following these tips, you can significantly improve your results. Always remember to thoroughly understand your target audience, use engaging images and clear, effective text, include a call-to-action, continuously monitor and optimize your campaigns, and utilize the tools available on LinkedIn.

With these strategies in place, you'll be able to more easily reach your target audience and achieve a higher ROI from your LinkedIn advertising campaigns.

The integration with Framework360: benefits, features, and how to use it

Framework360 is the complete cloud-based digital marketing platform that helps you create and manage your company website and advertise online. Thanks to its simple and intuitive integration with all advertising platforms and online sales marketplaces, you can access a customization section with all the tools needed to configure your website and monitor conversions in real time.

But how can one utilize the integration with Framework360 to advertise on LinkedIn? And what are the benefits?

The benefits of integration with Framework360 on Linkedin

• Simplified Configuration: Thanks to the integration with Framework360, you can easily set up your advertising campaigns on LinkedIn without having to switch between different platforms.
• You can use all the targeting tools offered by LinkedIn: With Framework360 integration, you can leverage all the targeting tools provided by LinkedIn to reach your target audience more precisely.
• Improved campaign performance: Thanks to Framework360's integrated web tracking, you can monitor the conversions of your LinkedIn advertising campaigns in real-time and make adjustments to improve their performance as needed.

How to use integration with Framework360 for advertising on Linkedin

To use the integration with Framework360 on LinkedIn, you need to follow these simple steps:

1. Register for Framework360 at this link: https://www.framework360.com/try-free/.
2. Create your environment and install the LinkedIn plugin from the many offered by the platform.
3. Use the Framework360 block visual builder to create the landing pages for your advertising campaigns on LinkedIn. You can choose the ad format, set goals, and define your target audience.
4. Monitor the performance of your advertising campaigns with Framework360's integrated web tracking and make any changes to improve them.

In conclusion, integration with Framework360 is an excellent tool for precise and effective advertising on LinkedIn. Thanks to its ease of use and numerous features offered, you can create customized advertising campaigns and monitor conversions in real time to achieve the best results. Using this information, you can make the most of the LinkedIn for your advertising campaigns and achieve the maximum return on investment.