How to Advertise on Google

Advertising on Google Ads is an effective way to make your brand known and reach new potential customers. With over 5.6 billion searches per day, Google is the most used search engine in the world and can offer great opportunities for visibility.

How Google ads advertisements work

The ads on Google Ads are shown based on the keywords searched by users and the relevance of the ad content to the search query. Moreover, the position of the ads depends on the amount that the advertiser is willing to pay per click on the ad (CPC) and the quality of the ad itself.

Creating an account on Google ads

To create an account on Google Ads, simply access the official website and follow the instructions provided by the guided system. Once you have created your account, you will be able to set your advertising campaign preferences.

Setting up an effective advertising campaign

To set up an effective advertising campaign, it is necessary to define the campaign's objectives, choose relevant and interesting keywords for the target audience, write engaging and pertinent ads that match the content of the landing page.

• The objectives: Defining the objectives of the advertising campaign is important to direct efforts towards concrete results. Objectives can include lead generation, selling a product or service, increasing website traffic, etc.
• The keywords: Choosing relevant and interesting keywords for your target can make a difference in the visibility of the ad.
• The ads: Writing engaging and relevant ads that align with the content of the landing page increases the likelihood of conversion for users who click on the ad.

Monitoring and optimizing the advertising campaign

Constantly monitoring the results of the advertising campaign allows you to identify any issues and act promptly to optimize it, thus improving the outcomes achieved. For example, you might decide to increase the budget on the most performing keyword or modify the ad to make it even more relevant to the target.

Integration with Framework360 to maximize outcomes

Integrating with Framework360 enables maximization of the advertising campaign results on Google Ads by providing access to advanced tools for analysis and performance monitoring, as well as customization of the corporate website and configuration of web tracking to monitor conversions in real-time.

Conclusions and practical advice

Advertising on Google Ads can be a significant opportunity to grow your business. However, it is crucial to clearly define the objectives of the campaign, choose keywords that are relevant and interesting for the target audience, and write compelling ads that are relevant to the content of the landing page. Lastly, constant monitoring and optimization of results allow for continuous improvement of the advertising campaign's performance.

Remember: Continuously monitoring results will help you identify any issues and act swiftly to optimize your Google Ads advertising campaign. Use advanced tools like Framework360 to maximize the outcomes from your campaign.