Description: Allows you to connect your WhatsApp Business API account to send automatic notifications and manage conversations with customers directly from the platform.
What is it for? (Practical examples)
Use the Waziper integration to improve communication and automation with your customers:
- Immediate notifications: Automatically send order confirmations, appointment reminders, or shipping alerts directly to the customer's WhatsApp number.
- Personalized marketing: Include sending personalized WhatsApp messages within your automated marketing sequences (funnels).
- Centralized support: Receive and manage customer replies on WhatsApp within the platform's centralized messaging system, without needing to use the app separately.
Main features
- Message creation and management: You can create reusable WhatsApp messages, just like you would with email templates, defining title and content.
- Advanced personalization: All messages can be customized using available shortcodes (variables), such as the customer's name or campaign details.
- Attachment support: It is possible to include multimedia attachments (JPEG, PNG images, or PDF documents) in messages sent via automation.
- Incoming conversation management: When a customer replies, the system automatically logs the message, creates a new contact (if necessary), and opens a traceable conversation.
- Status tracking: The system receives
seennotifications for sent messages, allowing you to know when the customer has read the communication.
How to configure (API Connection)
To activate the service, you need to connect the platform to your Waziper account by providing the API credentials.
| Configuration field | Description |
|---|---|
| Domain | The API service address (e.g., https://waziper.com/). |
| Instance ID | The unique identifier of your WhatsApp instance. |
| Token | The API access key required to authorize message sending. |
Security note: After entering the credentials, the system automatically configures the bidirectional link (webhook) to ensure incoming messages and read notifications are properly received.
Automatic integrations
The Waziper integration connects to various areas of the platform to automate workflows:
1. Action in Marketing Automations
In your campaigns or funnels, you can add a dedicated action to send WhatsApp messages.
Options available in the automation action:
| Option | Purpose |
|---|---|
| Message title | Internal name to identify this step in the automation. |
| Recipient | Select whether to use the customer's default phone number or specify a custom number (useful for internal notifications or landlines). |
| Message | The textual content of the message, customizable with shortcodes. |
| Attachments | Upload up to 3 files (images or PDFs) to send along with the message. |
| Custom token | Optional. Allows using a different API token than the default for this specific send. |
2. Centralized Messaging Management
When a customer sends a WhatsApp message, the platform performs the following actions:
- Contact creation: If the number is unknown, a new customer contact is created using the name provided by WhatsApp.
- Tag assignment: The new contact is automatically tagged with "WhatsApp" for easy segmentation.
- Real-time conversation: A new conversation is opened in the messaging system. Staff can reply directly from there, and the response will be sent to the customer via WhatsApp.
3. Standard Message Templates
The Waziper integration adds a new type of communication template, allowing you to replace or complement standard emails with WhatsApp messages for system notifications (e.g., password reset, welcome, etc.).
| Template option | Purpose |
|---|---|
| Message title | The internal title of the template. |
| Message content | The predefined WhatsApp message text. |
| Custom token | Optional. Specific API token for this template. |
Important notice on bulk sending
Please note that sending a high volume of messages in a short period may be subject to restrictions or blocks by WhatsApp, which are beyond the platform's control. It is recommended to consult WhatsApp's official guidelines for mass communications.
