Description: Essential tool to automate the acquisition of new contacts generated through TikTok lead generation forms, synchronizing them directly into your management system.
What is it for? (Practical examples)
This tool eliminates the need to manually export and import lead data from TikTok, ensuring that new contacts are immediately available for follow-up.
- Automatic contact acquisition: Whenever a user fills out a lead form on TikTok, their data is automatically recorded as a new contact in your system.
- Immediate segmentation: New contacts are automatically tagged with specific CRM tags or added to dedicated marketing lists, depending on the TikTok form they completed.
- Quick internal notifications: Sales staff receive an instant notification upon arrival of a new lead, allowing timely contact.
Main features
The module manages the entire data import cycle from TikTok to your system.
- Data synchronization: The system automatically connects to TikTok to download lead data at regular intervals.
- Contact Management: Registers new leads as complete contacts, automatically handling the splitting of first and last names and, if available, billing data (Company Name, VAT Number).
- Field mapping: Allows associating fields requested by the TikTok form (e.g., "Phone Number") with corresponding fields in your management system (e.g., "Mobile").
- Forced import: Offers the possibility to start an immediate data synchronization at any time without waiting for the scheduled operation.
How to configure it
Configuration is done for each individual lead generation form created on TikTok.
| Configuration Option | Description |
|---|---|
| Active Form | Enables or disables synchronization for this specific TikTok form. |
| Field Association | Defines how data collected from TikTok (e.g., Email, Full Name) should be saved in contact fields (Personal Data, Address, Additional Data). |
| Marketing Status | Sets whether the contact should be automatically marked as subscribed to marketing communications. |
| Marketing List | Specifies which recipient list (e.g., Newsletter, Promotions) the new lead should be subscribed to. |
| CRM Tag | Assigns a specific tag or label to the contact (e.g., "Lead TikTok Q3") for easy identification in the CRM. |
| UTM Code (Tracking) | Allows associating a specific tracking code (UTM) with all contacts coming from this form, useful for analyzing traffic sources. |
| Internal Notifications | Allows disabling automatic notifications related to lead arrival. |
| Custom Recipients | Allows specifying which internal users should receive the new lead notification besides predefined recipients. |
Automatic integrations
The TikTok Leads module works synergistically with various areas of the system to ensure that data is used immediately.
Automatic synchronization
The system performs a check and imports new leads automatically and on schedule. This operation runs only if at least one TikTok form has been configured and activated.
Notifications and Conversations
Upon arrival of a new lead, the system generates an internal notification (a "Conversation") summarizing all collected data (Campaign, Name, Email, etc.). This notification is clearly labeled as "TikTok Form" and can be directed to specific team members.
Marketing and CRM Management
During the import process, the lead is automatically:
1. Registered in the contact database.
2. Subscribed to specified marketing lists.
3. Tagged with the chosen CRM tag.
4. Enriched with any additional data mapped onto custom fields.
Source Tracking
If a UTM code was specified in the form configuration, the system automatically records the contact's origin, allowing you to monitor your TikTok campaign effectiveness.
