Description: This tool allows you to integrate your Prestashop online store with the marketing and automation features of Framework360, managing discounts and loyalty points directly from the platform.
What is it for? (Practical examples)
Use the Prestashop integration to synchronize marketing actions between your CRM and your e-commerce.
- Loyalty management: Automatically assign loyalty points to customers who complete certain actions (e.g., filling out a survey or reaching a goal in a funnel).
- Automated promotions: Create and send unique discount coupons to customers when they enter a specific marketing campaign or abandon their cart.
- Data synchronization: Ensure that promotions and credits managed in Framework360 are immediately applicable and visible on your Prestashop site.
Main features
The features are accessible through marketing automations and funnels.
1. Automatic coupon creation
This function allows you to generate a discount code directly on your Prestashop site when a recipient reaches this step in an automation.
| Option | Description |
|---|---|
| Coupon name | The identifying name of the coupon. |
| Value (€ / %) | Set the discount value, choosing whether to apply a fixed amount in Euro (€) or a percentage (%). |
| Free shipping | Select this option to include free shipping with the use of the coupon. |
| Expiration type | Define the duration of the coupon: it can be set to expire after a period of time (e.g., 24 hours) or on a specific date (e.g., 31/12/2024). |
| Maximum uses | The maximum number of times the coupon can be used in total. |
| Minimum spending amount | The minimum amount the customer must spend to apply the coupon. |
Usage note: The generated coupon code is available as a variable (shortcode) within the automation, allowing you to insert it immediately into a subsequent email or SMS.
2. Assigning or removing loyalty points
This function allows you to modify a customer's points balance on your Prestashop e-commerce.
| Option | Description |
|---|---|
| Operation | Choose whether to Add or Remove points from the selected customer's balance. |
| Credit value | The exact number of points to add or remove. |
| Notes | A free field to record the reason for the operation (visible internally only). |
How to configure
To activate the integration, you need to establish the connection between Framework360 and your Prestashop site.
1. Enter Domain: In the configuration section, enter the full address (URL) of your Prestashop website (e.g., https://sitoweb.it/).
2. Download Plugin: Download the official plugin Framework360 Connect provided in the configuration area.
3. Install on Prestashop: Install the .zip plugin file on your Prestashop administration panel to complete the connection.
Once configuration is complete, Framework360 will be authorized to send commands (such as creating coupons or assigning points) to your e-commerce.
Automatic integrations
Prestashop features are available as actions within Funnels and Automations.
| Automation Action | User Benefit |
|---|---|
| Prestashop - Create coupon | Generates a unique discount code on your e-commerce and makes it available for immediate sending to the customer. |
| Prestashop - Assign points | Automatically modifies a customer's loyalty points balance, useful for rewarding loyalty or managing credit refunds. |
These actions are executed in real-time as soon as the customer reaches the corresponding step in the defined automation path.
