Description: An essential tool to generate a structured list of your website's pages, specifically formatted to be used as a "Page Feed" within Google Ads campaigns.
What is it for? (Practical examples)
This tool is fundamental for those who use online advertising to promote their website content.
- Dynamic ads: Use the feed to allow Google Ads to automatically generate ads based on the content and categories of your pages, without having to manually create each individual ad.
- Category targeting: Leverage the custom label (which corresponds to the page category) to target specific user segments on Google Ads.
- Automatic updating: Ensures that Google Ads always has the most up-to-date list of your site's URLs, including new pages as soon as they are published.
Main features
The module operates automatically by extracting data directly from your website structure.
- Automatic feed generation: The system scans the site structure (the sitemap) and creates a CSV file containing all active URLs.
- Automatic labeling: Each page is assigned a custom label corresponding to its category. This data is crucial for campaign segmentation in Google Ads.
- Feed format:
Page URL, Custom Label - Immediate export: Allows you to download the CSV file directly to your computer for manual upload.
- Permanent export link: Provides a public and static URL that Google Ads can use to automatically retrieve the feed, ensuring data is always up-to-date without manual intervention.
How to configure it
The module configuration does not require entering any data but offers two options for exporting the feed.
| Option | Description | Usage |
|---|---|---|
| Download CSV file | Allows immediate download of the googleAds_pageFeeds.csv file onto your device. | Useful for manual uploads or quick checks. |
| Export via link | Provides a permanent export URL. Click Copy to save the link to your clipboard. | This is the recommended method for integration with Google Ads, as it ensures the feed is always updated. |
Automatic integrations
The Google Ads Page Feed integrates automatically with your website’s content management:
- Site structure: The feed is generated based on the sitemap and includes all published and indexable pages.
- Multilanguage: The system generates the feed including URLs specific to the currently selected language, ensuring feeds are correct for localized campaigns.
Key differences
This tool is specifically designed to meet the formatting requirements requested by Google Ads for "Page Feeds." It should not be confused with the standard XML sitemap used by search engines for indexing. Use this tool exclusively for integration with your Google advertising campaigns.
