Description: Allows you to create "pre-save" pages for tracks and albums, facilitating the collection of customer data and integration with major streaming platforms (Spotify and Apple Music).
What is it for? (Practical examples)
- Music marketing: Create a dedicated landing page for a new single or album before its release, allowing fans to automatically save it to their library on launch day.
- User data collection: Obtain your customers' consent to access their music data (favorite tracks and albums) to personalize your marketing offers.
- Advanced segmentation: Use your customers' musical tastes (favorite artists or tracks) as criteria to segment your email and WhatsApp campaigns.
Main features
- Pre-save management: Creation and editing of dedicated forms, defining content details (title, cover image) and specific links for each supported platform.
- Dedicated pages (private pages): Automatic generation of web pages optimized for pre-saving, with dynamic placeholders for title, author, and track/album image.
- Platform integration: Native support for authentication and automatic saving on Spotify and Apple Music.
- Customer favorites tracking: Display, within each customer's profile, the tracks and albums they have saved or added to favorites via connected platforms.
- Visual elements for the site: Provision of blocks for the visual builder to insert social login buttons or complete pre-save forms on any page.
How to configure
1. Creating a pre-save
1. Access the Music Agency > Pre-saves section from the main menu.
2. Click on "Create pre-save" (or "Edit pre-save").
3. Define the type of item (track, artist, or album) and enter the title.
4. Add the reference links for the item on each platform (Spotify, Apple Music) so the system knows what to save.
2. Configuring blocks in the visual builder
The module provides two main tools for your web page:
| Block | Description | Configuration options |
|---|---|---|
| Pre-save form | Displays a complete form with cover, title, and all available platform buttons. | Select the created Pre-save Form. |
| Track save button | Displays a single button for a specific platform (e.g., Spotify only). | Select the Pre-save Form and the specific Platform. |
| Authentication | Generic button for login/registration via music platforms. | Select the Platform and the newsletter Lists to automatically subscribe the user to. |
Automatic integrations
Automatic data synchronization
The system periodically performs scheduled automatic operations to synchronize the music library of customers who have connected their account. This ensures that data on their favorites (tracks and albums) is always up to date in your system.
Marketing automations (triggers and actions)
The module integrates with marketing automations to personalize your campaigns:
| Integration type | Function | Details |
|---|---|---|
| Trigger | Item added to favorites | Starts an automation as soon as a customer saves a track, album, or artist to their library. Activation can be filtered based on specific title or artist. |
| Action | Add item to favorites | Automatically inserts a pre-saved item (track or album) into the connected customer's library as part of an automated marketing sequence. |
Advanced customer segmentation
You can use customers' music data to create targeted segments within your contact lists:
- Connection filter: Filter customers who have connected their account via a specific platform (e.g., "Is connected via Spotify").
- Favorites filter: Filter customers based on the content of their music library by searching for keywords in the title of:
- Favorite tracks.
- Favorite albums.
- Favorite artists.
Integration with the customer area (CRM)
In the customer management panel, a tab named Music Information is added, where you can view in detail the favorite tracks and favorite albums of each user who has connected their account.
Key differences
The "Music Agency" module is specifically designed for music marketing and direct interaction with streaming libraries. Unlike traditional subscription modules, this tool allows you to perform direct actions (such as pre-saving) and profile customers based on their musical tastes, offering a unique level of personalization.
