Why do it:
This procedure allows you to monitor the effectiveness of WhatsApp messages sent within a specific campaign, checking how many messages were sent, opened, and how many generated a click.
Procedure:
1. Access the Marketing section and open the Campaign for which you want to view statistics.
2. Scroll down the page until you find the section titled WhatsApp.
3. Within this section, each WhatsApp message sent will be listed in a separate box, identified by the Message Title you assigned (for example, <?= $whatsapp_detail['name']; ?>).
4. If the message box is collapsed, click on the expansion icon (usually an arrow) in the title bar to expand the section and view the data.
5. Inside the expanded section, you can view aggregate statistics in the summary table:
| Statistic | Description |
|---|---|
| Messages sent | The total number of messages sent. |
| Messages opened | The number of messages that were opened by recipients. |
| Messages clicked | The number of recipients who clicked on a link within the message. |
6. Below the table, you will find conversion rates calculated as percentages:
- Delivery rate
- Open rate
- Click-through rate on delivery
7. To view the sending status for each individual recipient, scroll past the summary table and consult the recipient list. This list shows Send Date, Open Date, Click Date, and Status for each contact.
