Description: Allows sending notifications and personalized messages via WhatsApp to customers, integrating direct communication within marketing automations.
What is it for? (Practical examples)
This tool is essential for those who want to leverage WhatsApp as a fast and direct communication channel with their customers, both for marketing and transactional purposes.
- Marketing Automation: Send promotional or automatic follow-up messages to customers who perform certain actions (e.g., abandon a cart or subscribe to a newsletter).
- Transactional Notifications: Replace or complement standard emails with WhatsApp messages to communicate order status, appointment confirmations, or password resets.
- Advanced Segmentation: Identify customers who have opened or clicked a link in a specific WhatsApp message to create targeted marketing lists.
- Direct Communication: Start immediate conversations with a single customer directly from their profile.
Main Features
1. Creation and Sending of Personalized Messages
It is possible to create WhatsApp messages to be used within marketing campaigns.
- Personalization: Use shortcodes (dynamic variables) to automatically insert the customer's name, order number, or other specific information into the message text.
- Multimedia Content: Include up to 3 attachments per message (JPEG/PNG images or PDF documents).
- Sender and Recipient: Choose which WhatsApp number (Sender) to use for sending and define the Recipient (default based on the customer's profile or a custom number).
2. Detailed Tracking and Statistics
The system tracks the effectiveness of each message sent within campaigns.
- Key Metrics: View the total number of messages sent, opened, and clicked.
- Conversion Rates: Obtain delivery, open, and click rates to evaluate campaign performance.
- Recipient Details: A summary table shows for each recipient: send date, open date, click date, along with the message status (Not received, Received, Read, Clicked).
3. Link Tracking
Every link inserted in the message body is automatically encoded so that the system can accurately record who clicked and when, updating the user's history.
4. Conversation Management
- Direct Messaging: From each customer's profile card, if a mobile number is present, a button is available to immediately send a direct WhatsApp message.
- Customer History: All interactions (receipt, reading, clicks) are recorded in the customer's history, providing a complete view of their activities.
5. Group Communication (Optional)
Allows selecting an existing WhatsApp group and sending a mass message to all members of that group.
How to configure
Initial configuration requires authentication with the Manycontacts platform.
1. API Key: Enter the API Key provided by Manycontacts in the plugin authentication panel.
2. Automatic Connection (Webhook): Once the API key is entered, the system automatically establishes a connection (Webhook) with Manycontacts. This allows the system to receive real-time notifications regarding read messages, received messages, or new incoming messages.
Configuration options
In the plugin settings section, the following options are available:
| Option | Description |
|---|---|
| Receive notifications | Enable receiving notifications inside Framework360 when a customer replies to a WhatsApp message. |
| Send email | Enable sending an email notification to the administrator when a customer replies to a WhatsApp message. |
Automatic integrations
Marketing Automations (Funnels)
The WhatsApp connector integrates as an action within automation workflows.
- Action: "Send WhatsApp message (Manycontacts)".
- Execution: The message is sent automatically to the recipient when they reach that specific step in the funnel.
User Segmentation and Filters
It is possible to use WhatsApp interaction data to segment the customer base:
- Filter "Has viewed": Find customers who have opened a specific WhatsApp message or any sent message.
- Filter "Has clicked a link": Find customers who have interacted with a link contained in a specific WhatsApp message.
Transactional and System Messages
It is possible to override standard system communication templates (such as system notifications or email templates) to send content via WhatsApp instead of email.
Key Differences
This tool is designed for direct and trackable communication via WhatsApp. Use it for communications requiring high visibility and precise tracking of interactions (opens and clicks), such as marketing campaigns or urgent notifications.
