Why do it:
This operation allows you to add or remove points from a customer's Lead Scoring score as soon as they reach this specific step within your marketing automation.
Procedure:
1. Within the automation step, make sure you have selected the Assign Lead Scoring points action.
2. In the section dedicated to Lead Scoring, locate the Operation field.
3. Click on the dropdown menu and choose the desired action:
- Add: To increase the lead's score.
- Subtract: To decrease the lead's score.
4. In the adjacent Points field, enter the numerical value (e.g., 10) that you want to add or subtract.
5. Save the automation step to apply the configuration.
