Description: A comprehensive tool to explore and identify the most used and relevant keywords in search engines.
What is it for? (Practical examples)
This tool is essential for those involved in marketing and content creation, allowing you to:
- Ideate new content: Find topics and questions that users actively search for, helping you plan blog articles, product pages, or FAQs.
- Optimize SEO: Identify related and relevant search terms to improve the ranking of your existing content.
- Personalize communications: Use dynamic keywords in automations to make messages (emails, posts) more relevant to the specific interest of the recipient.
Main Features
1. Manual Keyword Exploration
This section allows you to perform an in-depth search starting from a base term.
- In-depth Search: Enter a word or initial phrase. The system will perform an extended search, automatically exploring the most searched combinations and related terms.
- Relevance Analysis: Results are presented in a table indicating the suggested Keyword and its Relevance score (an indicator of how popular or searched that term is).
- Search Control: You can start the search and, if necessary, stop it at any time using the Stop button.
2. Dynamic Variable Generation (Automations)
This feature can be used within automation flows (such as email campaigns or auto-posts) to dynamically generate a keyword and use it as a variable in your content.
How to configure it (Automation)
When you add the "Get Keywords" step in an automation flow, you need to configure the following fields:
| Field | Description |
|---|---|
| Shortcode | The name of the variable that will be created. You must use this name within curly braces (e.g., {next_keyword}) in your content to insert the dynamic value. |
| Initial keyword | The starting query that the system will use to search for related terms. |
| Keyword to obtain | Defines which term should be selected from the list of obtained results: |
| - First element: Selects the first result found. | |
| - Next element: Selects the result following the one used in a previous execution (useful for loops or repetitions). | |
| - Random element: Selects a random term from the list. | |
| Formatting | Sets the text formatting of the obtained keyword (e.g., All uppercase, First letter uppercase). |
| Language | Specifies the reference language for keyword searching. |
| Proxy (advanced) | (Optional) Allows specifying an advanced connection address for the search request. |
Automatic integrations
Inserting dynamic variables into content
The main integration occurs through the use of shortcodes.
When the automation runs, the system contacts search engines, finds terms related to your "Initial keyword," and selects a term based on the chosen mode (random, first, next).
This term is saved in the variable you defined (e.g., {next_keyword}). You can then use this shortcode anywhere later within the automation (e.g., in an email or social media post) to personalize the message with a highly relevant keyword.
