Why do it: To search for hidden interests and evaluate the estimated size of the potential audience associated with each interest.
Procedure
1. Locate the search field and enter the term you want to explore. The field shows the prompt: Type the interests to search, for example: Sport.
2. Select the desired language from the dropdown menu next to the search field.
3. Click on the Search interests button.
4. Wait for the search to complete. The results will be displayed in the table below.
5. Analyze the data in the table columns:
- Interest: The name of the found interest.
- Audience: The estimated audience size (minimum and maximum range) associated with that interest.
6. For each interest, two external buttons are available that allow you to search the interest directly on Facebook and Google.
