Why do it: This procedure allows you to search for specific interests used by the Facebook platform for advertising targeting, immediately displaying the associated audience size.
Procedure
1. In the search bar, type the interest you want to explore. The field shows the suggestion: Type the interests to search for, e.g., Sport.
2. Use the dropdown selector next to the search bar to choose the reference language for the search (e.g., Italiano).
3. Click on the Search interests button.
4. Wait for the table below to populate with the found results. The table shows the Interest and its related Audience.
5. In the rightmost column of the table, you will find two button icons for each interest: one with the Facebook logo and one with the Google logo.
6. To search for the interest directly on Facebook, click on the Facebook icon (the blue "f"). The interest will open in a new tab of your browser.
7. (Optional) To search for the interest on Google, click on the Google icon. This search will also open in a new tab.
