Why do it:
To monitor the trend over time of the key metrics of your advertising campaigns.
Procedure
For the chart to be visible, an advertising account must be selected in the system settings.
1. Check the Widget Configuration (If the chart is not visible):
1. Access the Meta Ads plugin settings.
2. Locate the section dedicated to widget configuration.
3. Under the Widget riepilogo label, select the advertising account you want to monitor from the dropdown menu.
- Note: If Nessun widget is selected, the chart will not be displayed.
2. Displaying the Chart:
1. Access the system's main Dashboard.
2. Locate the widget that shows the summary of ad performance.
3. Within this widget, you will find the chart area showing the historical performance trend for the selected period.
3. Interpreting the Chart:
The line chart shows the daily trend (or hourly, if the selected period is a single day) of key metrics:
- The blue line represents Click.
- The red line represents Conversions.
- The green line represents Costo (expressed in €).
The horizontal axis (X) indicates time (days or hours), while the vertical axis (Y) indicates the metric value.
