Why do it:
This procedure allows you to set an automatic rule that reduces the daily budget of a Campaign, an Ad Set, or a single Ad, based on specified conditions and time intervals.
Procedure to set up automatic budget reduction
1. In the main menu of the Meta Ads plugin, click on Ad Rules.
2. Click the button to create a new rule (or select an existing rule to edit).
3. Assign a Name to the rule and make sure it is Active (is_active).
4. In the Target section, define which element the rule applies to:
- Select the Campaign (mandatory).
- Optionally, select the Ad Set.
- Optionally, select the specific Ad.
5. In the Conditions section, set the criteria that must be met for the rule to execute (for example, if Cost per Conversion exceeds a certain value).
6. In the Action section, select the option: Reduce daily budget.
7. In the text field next to the action, enter the numerical value (in currency) by which you want to reduce the daily budget.
> Warning: If the campaign budget becomes too low, the action will be ignored.
8. In the Intervals section, set how often and at what times the system should check if conditions are met and, if so, perform the action.
9. Save the rule. The system will automatically perform the budget reduction according to the scheduled plan.
