Why do it: To ensure that your advertising campaigns maintain a fixed and controlled daily cost, regardless of performance or other conditions.
Procedure:
1. In the main menu, navigate to and click on Ad Rules.
2. Click the button to create a new automatic rule.
3. Target Definition: In the "Target" section, select the element to which you want to apply the fixed budget (Campaign, Ad Set, or Ad).
4. Action Definition: In the "Action" section, open the dropdown menu and select the option Set daily budget.
5. In the numeric field that appears next to the action, enter the exact amount of the daily budget you want to set (for example, enter 50 for a €50 budget).
6. Additional Configuration: Configure the "Conditions" (the criteria that must be met for the rule to activate) and the "Intervals" (how often the rule should be checked and executed).
7. Make sure that the option for activating the rule (is_active or equivalent) is selected.
8. Click the Save button to activate the automatic rule. The rule will run according to the configured intervals, setting the specified budget.
