To automate the management of your campaign, ad group, or specific ad budgets based on predefined criteria.
Procedure
1. In the navigation panel, go to the main menu of the Meta Ads plugin and click on Ad Rules.
2. Click the button to create a new rule.
3. In the Name field, assign a descriptive name to the rule (for example: "Performance Budget Increase").
4. In the Target section, select the level to apply the rule (Campaign, Group, or Ad) and choose the specific item (ID) to act upon.
5. In the Action section:
a. From the action dropdown menu, select Set daily budget.
b. Enter the numeric value of the daily budget you want to set (the value must be expressed in whole currency units, for example: 10 for €10).
6. In the Conditions section, define the criteria that must be met for the rule to execute (for example: "if Cost per Conversion is less than €5").
7. In the Intervals section, define how often and at what times the rule should be checked and executed.
8. Make sure the rule is active and click Save (or equivalent) to apply the changes.
